IPC Connect Appoints Kevin Brown as First Group Digital Development Director
IPC Connect managing director Evelyn Webster has appointed Kevin Brown to the new role of digital development director across its market-leading portfolio of women’s brands, including Look, Chat, Pick Me Up and Now.
Previously head of interactive at Virgin Media Television, Kevin joins IPC Connect this week with a remit to deliver a comprehensive digital strategy building on successful Connect digital brands including celebrity gossip destination www.nowmagazine.co.uk and mainstream women’s portal www.goodtoknow.co.uk, which launched in beta form last month. He will report directly to Evelyn.
At Virgin Media Television Kevin managed the implementation of a range of developments including broadband VOD, content syndication, user generated applications and mobile activity across brands including LIVING, Bravo, Trouble, Challenge and FTN. Prior to Virgin, Kevin worked with brands including Sky music channels The Amp, Flaunt and Scuzz, Teletext and Daily Star website Megastar.
Evelyn says: "Within Connect we have an unrivaled portfolio of hugely popular brands, and an unparalleled understanding of our audience. Now has already made a successful transition online and goodtoknow will grow in coming months to become the essential destination for the UK’s heartland women.
“Kevin brings years of experience in developing and translating brands in the digital space, whether they exist on other platforms or are targeted exclusively online. His arrival marks the beginning of the next phase of Connect’s digital development.” Kevin added, “Connect brands appeal to all ages - and all attitudes - of UK women. These women are migrating online in greater and greater numbers and the prospect of building on the existing digital development at Connect is truly exciting.” Kevin takes up his new position this week.
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