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Motive and Thomson Showcase IPTV Management at Telecom ‘05


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Companies Demonstrate How Service Providers Can Accelerate the Deployment of IPTV

LAS VEGAS, October 24, 2005 - With millions of potential users of IPTV, service providers are looking for opportunities to speed their time to market with a managed IPTV solution. Motive, Inc. (NADSAQ: MOTV) and Thomson (Paris Euronext: 18453) (NYSE: TMS) will be the first to demonstrate automated management capabilities that help providers accelerate and scale the delivery of new IPTV services, and simplify the user experience for subscribers. The demonstration will debut at the TELECOM ’05 show on Oct. 24-26, 2005 in Las Vegas.

“Motive is working with industry leaders to not only speed the deployment of IPTV, but also to give service providers the tools to be successful in making the first experience a positive one for IPTV subscribers,” said Sanjay Castelino, Motive’s vice president of industry marketing. “Because IPTV services are complex, delivering the service can put a tremendous strain on the provider’s customer service resources. As the first vendors to demonstrate these abilities, Motive and Thomson are helping service providers to build efficiencies into the IPTV deployment process, and increase the customer adoption and satisfaction.”

Independent research firm Multimedia Research Group forecasts IPTV subscriber revenue growing from $635 million in 2005, to more than $1 billion in 2008. To realize this revenue opportunity, providers must address the challenges associated with managing the complex IPTV service ecosystem – the devices, middleware, network hardware and software required to deliver next-generation services to subscribers.

“There is a clear need to help service providers identify and address IPTV service management issues before they go to mass deployment,” said Karsten Verhagen, Vice President, IP Video Solutions, Thomson. “This demonstration will show how interoperability between Thomson, Intel and Motive solutions can help service providers accelerate their time to market and reduce operational costs by greatly facilitating installation, management and on-going support of IPTV services.”

Interoperability Demonstration of the IPTV Service Ecosystem
The demonstration will feature Motive’s IPTV FAST™ solution, integrated with the Thomson family of set-top boxes (STB), including the IP900 and the Intel-based IP1000, to show how providers can use intelligent automation to streamline IPTV activation and fulfillment and gain real-time visibility and control over STB and residential gateway devices. Specifically, the demonstration will showcase the following capabilities:

• Intuitive subscriber and customer service representative (CSR) user interfaces that reduce unnecessary support calls or provide diagnostic data to CSRs when necessary, removing guesswork and the potential for errors;
• The marriage of essential set-top identification information to other systems such as billing systems, that are important to the IPTV provisioning process;
• The use of standards such as TR-069 and TR-064 to gain visibility and control over customer premises equipment (CPE) that support the delivery of IPTV services in the home, regardless of vendor type;
• The collection of real-time diagnostic information from set-top boxes and residential gateways to compile, analyze and identify faults, and ultimately reconfigure CPE devices to resolve IPTV services problems; and
These enhanced IPTV service capabilities will provide the following benefits:
• Reduce technician time on-site during activation process by verifying that IPTV services are operating correctly before the technician leaves the subscriber’s home;
• Empower subscribers to self-resolve common issues intuitively and proactively with an on-screen management interface; and
• Optimize the interaction between the subscriber and the CSR to help providers decrease average call handle time and increase first call resolution.
“Consumers already have high expectations for television and a positive consumer experience is critical for the early success of IPTV,” said Kevin Cornelius, General Manager, Intel Consumer Electronics Group Strategic Alliances. “As a supplier of technology for digital set-top box, digital media recorders, and digital TV, Intel has an interest in seeing the seamless rollout of IPTV technology.”

The Motive-Thomson demonstration will be located at booth #1448.

About Motive’s Fully Automated Service Technology (FAST) Solutions
Motive’s Fully Automated Service Technology (FAST) Solutions™ are packaged software solutions that build management into Triple Play services for the Digital Home. FAST Solutions comprise a set of fully integrated components that work together to help providers’ internal teams collaborate in rapidly and cost-effectively designing, deploying and supporting new services – on any device and on any network (wired or wireless). Motive’s FAST Solutions include: IPTV FAST™, Home Networking FAST™, High-Speed Data FAST™ and Security FAST™.

About Motive, Inc.
Motive, Inc. (NASDAQ: MOTV) has pioneered a unique approach to designing management automation into Internet-era networks, systems and applications. Motive’s software makes complex products and services more self-managing, reducing overhead costs and optimizing customers’ return on investment. Companies worldwide have relied on Motive’s software to reduce or eliminate a range of costly problem remediation and configuration management tasks for more than 45 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides services, systems and technology to help its Media & Entertainment clients – content creators, content distributors and users of its technology – realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands. For more information: www.thomson.net.

Thomson’s Access Platforms and Gateways (AP&G) activity, part of the company’s systems and equipment division, is a leading supplier of digital entertainment receivers to the world’s major satellite, and terrestrial broadcaster; and digital set-top boxes and high speed modems to cable operators. It is also one of the leading suppliers of high-speed modems, IP set top boxes, IP system integration services and telephones to telecom operators and ISPs around the globe. Products are marketed under the RCA, THOMSON and SpeedTouch brands. You can find more information on AP&G’s products at www.thomson-broadband.com.

This press release contains forward-looking statements that involve risks and uncertainties relating to the market opportunities for IPTV and the expected benefits of the products of the name companies. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers’ ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for our customers’ subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

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Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.



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