Free XM Satellite Radio For Every Fan At Game One Of The 2005 World Series
Fans to receive coupon for RoadyXT satellite radio at U.S. Cellular Field in Chicago for Game One and Minute Maid Park in Houston for Game Five
Washington D.C., October 20, 2005 -- To celebrate the first game of the 2005 World Series, XM Satellite Radio will offer a free satellite radio to every fan who enters U.S. Cellular Field in Chicago for Game One this Saturday, it was announced today by XM and Major League Baseball.
When fans arrive at the ballpark for the first game of the Fall Classic, every ticket holder will receive a coupon good for the brand-new Delphi XM RoadyXT satellite radio (MSRP: $79.99), plus a World Series commemorative pin attached to the coupon.
In addition, if the 2005 World Series goes to a fifth game, XM will extend this offer to fans at the Minute Maid Park in Houston for Game Five.
The 2005 World Series caps the first season of Major League Baseball action carried live and nationwide on XM, the official satellite radio network of MLB. XM carried every single game of the 2005 regular season, and is carrying all postseason games through the World Series.
“XM raised the bar for Major League Baseball coverage by giving fans across the country every game, all season long,” said Howard Jacobs, senior vice president of strategic partnership marketing, XM Satellite Radio. “In the one year since XM announced it would carry Major League Baseball games, XM’s customer base has doubled to more than five million subscribers. We want every fan at the first game of the World Series to experience XM Satellite Radio for themselves. And if the series goes to five games, we will do it again for Game Five.”
“The Fall Classic is the perfect setting to celebrate the first, extremely successful season of Major League Baseball on XM Satellite Radio,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “We would like to thank our valued partner, XM, for offering this special give-away at Game One in Chicago and Game Five in Houston. There is no better stage than the World Series for our fans to experience the immense coverage of the national pastime on XM Satellite Radio.”
Fans have enjoyed unprecedented coverage of the postseason on XM, which broadcast four feeds of each game during the league championship series: the home team feed, visiting team feed, national feed on ESPN Radio, and Spanish-language play by play from ESPN Espanol. This comprehensive, four-feed coverage will continue through the World Series. Plus, XM’s exclusive baseball talk radio channel MLB Home Plate (XM Channel 175) will broadcast live from the stadiums and other locations in Chicago and Houston during the World Series. XM will have a major in-stadium presence in Chicago and Houston, including XM listening stations and XM signage.
The Delphi XM RoadyXT is the newest satellite radio for listening to XM’s 150-plus channels of live sports, commercial-free music, and a wide variety of other entertainment choices. The respected PC Magazine recently awarded the RoadyXT radio an “Editor’s Choice” distinction in a five-star review.
Each RoadyXT coupon distributed at the ballpark will have a unique code number. The coupon holder can use the code number to order the RoadyXT online. Consumers pay a $12.95 monthly subscription to listen to the XM service. When ordering the RoadyXT, the coupon holder must prepay for the first three months of service.
About XM Satellite Radio
XM (NASDAQ: XMSR) is America’s number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM’s 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children’s and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan, Porsche, and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 8-K filed with the Securities and Exchange Commission on 8-5-05. Copies of the filing are available upon request from XM Radio’s Investor Relations Department.
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