Sun Microsystems Launches First-Of-Its-Kind, OpenWeb Community To Help Organizations Reduce Environmental Footprint
Global Sustainability Leader Ceres Joins OpenEco.org Community, Which Features First-Ever Tool For Calculating and Comparing GHG Emissions Data.
New York, NY .-Drawing on its history of building online communities, Sun Microsystems (NASDAQ: JAVA) today launched OpenEco.org, a new community to help organizations calculate, compare, and reduce green house gas (GHG) emissions. OpenEco.org is free and open to all organizations. The only cost of admission is sharing data, transparently or anonymously, with other community participants. Sun will publicly introduce OpenEco.org today at an event the company is sponsoring with the Carbon Disclosure Project featuring President Bill Clinton in New York.
In the age of social networks such as Facebook and MySpace, OpenEco.org provides a community for organizations to address climate change together. OpenEco.org fills an important need as companies, government institutions and non-governmental organizations are facing increasing pressure to set improvement goals and invest in projects to meet them. Increasingly, GHG analysis is done with home-grown or proprietary tools and often requires significant internal resources or expensive consulting services. With OpenEco.org, carbon accounting data that might ordinarily remain in a company’s spreadsheet can be easily shared using the site’s unique GHG emissions tool.1 The tool enables organizations of all kinds to benchmark against one another, set realistic reduction goals and share best practices to meet them.
Ceres, a leading coalition of investors and environmental groups, has joined OpenEco.org as an early participant. Natural Logic has been an early OpenEco.org participant as well, and the company’s Founder and CEO Gil Friend has served as a key technical advisor to the site.
“Working together drives progress faster than working alone,” said Dave Douglas, Vice President of Eco Responsibility at Sun Microsystems. “Sun was built on the philosophy of openness and building communities to solve problems, which we’re now applying to the environment. When we share, sustainable business can be more attainable - and prosperous - for everyone.”
For over a decade, Sun has built vibrant communities for software developers that now total two million members worldwide. Sun is now developing new networks to help solve some of the world’s most pressing problems. Earlier this year Sun teamed with the TED Prize partners to unveil the Open Architecture Network, which brings together architects, designers and community organizers to freely share blueprints, ideas and resources for improvement projects in areas affected by hardship.
“The OpenEco framework holds great promise in helping companies and organizations work together to reduce global warming pollution,” said Andrea Moffat, Director of Corporate Programs at Ceres. “Social networks and technology are becoming increasingly important in addressing social and environmental problems. We joined OpenEco.org because Ceres views Sun as a leader in building web communities and using technology to drive society forward.”
Prior to launching OpenEco.org, Sun began sharing its own emissions data and best practices online to help other companies reduce their footprint as well. Sun also posts case studies and best practices about how it has greened its own datacenters worldwide. For more, please visit the Sun Eco Center at http://www.sun.com/aboutsun/environment or the OpenEco press kit at http://www.sun.com/aboutsun/media/presskits/2007-0924/index.jsp
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