Adobe Photographers Directory Expands its Global Reach to Include Thousands of Pro Photographers
Updated Directory Provides Designers and Art Directors with Access to Thousands of Professional Photographers Worldwide
SAN JOSE, Calif. — Oct. 20, 2005 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that thousands of professional photographers are accessible to the creative community through an expanded update to its worldwide Photographers Directory. The Photographers Directory is now highlighted in the Favorites section of the Adobe Bridge feature in Adobe Creative Suite 2 and Photoshop® CS2 software and is also accessible from the Adobe Web site. Adobe has teamed up with nearly 20 professional photography associations worldwide, making it easy to find the right photographer without interrupting the flow of the overall design process and providing photographers with a global network to showcase their work and attract new clients.
“The Adobe Photographers Directory showcases the talents of photographers around the world, enabling designers, art directors and image buyers to find the photographers they need to realize their ideas,” said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video at Adobe. “Associations screen their members so only qualified professionals will be listed in their directories. To preserve that integrity, Adobe continues to work with associations industry-wide to come up with appropriate ways to broaden the Adobe Photographers Directory, so it will represent the entire professional community.”
The Photographers Directory, a searchable database that includes links to portfolios, now offers one-stop access to the members of seven professional associations in the U.S. and has expanded its reach to include photographers from Australia, Canada, Germany, New Zealand, Spain, Sweden, and the United Kingdom. Participating U.S. associations include the American Society of Media Photographers (ASMP); the Advertising Photographers of America (APA); the Editorial Photographers (EP); International Virtual Reality Photography Association (IVRPA); Professional Aerial Photographers Association (PAPA); Professional Photographers of America (PPA); and the Stock Artists Alliance (SAA).
The directory also includes members of the Association of Photographers (AOP) and the British Institute of Professional Photography (BIPP) based in the U.K.; Australian Commercial and Media Photographers (ACMP) and Australian Institute of Professional Photography (AIPP) based in Australia; Professional Photographers of Canada (PPOC), Canadian Association of Photographers and Illustrators in Communications (CAPIC), Germany’s Professional Imagers Club (Pic Verband), CV Photo, Arbeitskreis Portrait Photografie International (APPI), AWI-Online and Freelens, New Zealand Institute of Professional Photography (NZIPP), Swedish Nordic Photo Organization and Association of Professional Photographers of Spain (AFP).
Over time, Adobe has plans to expand its comprehensive listing beyond professional associations to include qualified professionals who are not affiliated with an organization. (See Quote Sheet)
The Adobe Photographers Directory can be found in the Favorites section of the Adobe Bridge feature in Adobe Creative Suite 2 and Photoshop CS2 software and also is accessible from the Adobe Web site. It offers a free search service of professional photographers by geographic location or by photographic specialty and includes seven portfolio images. Available today in English, the Adobe Photographers Directory will be available in French, German, and Spanish in early 2006. For more information about how to be a part of the Adobe Photographers Directory, visit www.photographersdirectory.adobe.com .
About Adobe Systems Incorporated
Adobe is the world’s leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com .
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