Wachovia Launches "Who Would You Thank?" Contest
CHARLOTTE, N.C.—Wachovia Corp. (NYSE:WB) today announced the launch of a contest designed to help customers thank others as a part of the company’s celebration of National Customer Service Week.
“As a way to say ‘thank you’ to our customers, we want to help them to say ‘thank you’ to others,” said Ken Thompson, chairman and CEO of Wachovia Corporation. “This contest allows customers to share the spirit of gratitude – something that our company values every day and celebrates each year during National Customer Service Week.”
Congress proclaimed National Customer Service Week a national event in 1992, and it is always observed the first week of October. Although the 2007 National Customer Service Week is observed Oct. 1-5, Wachovia’s contest – called “Who Would You Thank?” – is open from Sept. 10 until Oct. 5.
Customers are asked to say who they would thank and why in 250 words or less. They could choose to write about a child’s teacher, a parent’s caregiver or another deserving member of the community. Wachovia will then help the winning customer bring that “thank you” to life. Cash prizes range from $250 to $25,000.
“This contest is a great way to show our customers that we appreciate their business,” said Ranjana Clark, chief marketing officer. “We look forward to helping our customers thank the important people in their life. It’s exciting to think that we may end up sending a customer’s high school Spanish teacher on a dream vacation to Madrid.”
Customers – and non-customers – can enter by filling out and mailing an entry card available in one of Wachovia’s 3,400 financial centers or by visiting wachovia.com/thankyou. Winners will be selected by an independent panel of judges and announced in November.
Wachovia is one of the few financial services companies that observe National Customer Service Week. The company has been recognized by many independent organizations for providing exceptional customer service, including scoring higher than its banking industry peers for the sixth consecutive year in the 2006 University of Michigan Business School’s American Customer Satisfaction Index.
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