LaCie Ships Portable DVD±RW Drive with LightScribe, Design by Sam Hecht


WEBWIRE – Tuesday, September 18, 2007

• Slim, lightweight and compact design
• Easily create and record music, movies, and photo CD/DVDs
• Full-featured burning software for Mac or Windows
• LightScribe enabled to create and etch professional quality, custom labels

PORTLAND, OR (September 2007) – LaCie announced today the shipping of its new Portable DVD±RW Drive with LightScribe. The stylish, slim drive was designed exclusively for LaCie by award-winning designer, Sam Hecht, and was created with a focus on pure design. With no feet, switches, or breaks in its clean simple shell, the design-inspired drive is as powerful as anything you would find in today’s marketplace. Measuring in at less than one inch tall, and one pound in weight the FireWire or USB 2.0 bus-powered LaCie Portable DVD±RW Drive offers true mobility for Mac, Windows or Linux operating systems.

“Design and functionality have always been key elements when developing new product families,” said Anne Bordet, LaCie Product Manager. “Burning professional-looking CD/DVDs in any work environment is made easy through Sam Hecht’s simple and elegant design coupled with bus-power, LightScribe labeling and a complete software suite.”

With a slim drive that screams portability, creating your own DVD/CD while on the go has never been so easy. The USB 2.0 version comes bundled with Easy Media Creator Suite 9 for Windows, while the FireWire version comes with Toast 8 Titanium, the must-have multimedia burning solution for the Mac OS. Both versions provide a powerful source to help end-users create and burn their photos, music or videos to share, or back up with ease to any double layer DVD±R, DVD±R/RW, and CD-R/RW.

The portable DVD±RW drive is equipped with LightScribe – an innovative technology that allows you to burn silkscreen-quality labels directly onto CDs and DVDs with a laser instead of a printer. LightScribe uses a combination of your CD/DVD drive, specially coated discs (sold separately), and enhanced disc-burning software to produce personalized, precise images. The result is an impressive professional-looking label composed of art, text, or photos from your own creation.

Availability
The LaCie Portable DVD±RW Drive with LightScribe USB 2.0 and the LaCie Portable DVD±RW Drive with LightScribe FireWire with Toast 8 Titanium are available now from LaCie direct and are widely available via LaCie’s specialized dealer network at the suggested retail price of $99.99 for USB 2.0 and $149.99 for FireWire. For more product information, visit www.lacie.com.
About Sam Hecht
Hecht is an award winning UK-based industrial designer. He studied industrial design at the Royal College of Art in London. In 2002 he established Industrial Facility with his partner Kim Colin. Mr. Hecht has designed for Epson, Droog, Established & Sons, and Panasonic amongst others. He is also the retained designer to Muji Japan. For more information on Sam Hecht and Industrial Facility, please visit www.industrialfacility.co.uk.

About LightScribe
LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at www.lightscribe.com.

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-Ïto and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit www.lacie.com.

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Contact LaCie
Press Inquiries: Barry Katcher, 503-844-4500 bkatcher@lacie.com
Sales Inquiries: Direct Sales, 503-844-4502, sales@lacie.com
Reseller Sales, 503-844-4500, sales@lacie.com



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Contact Information
Barry Katcher
PR Manager
LaCie
Contact via E-mail


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