LaCie Announces the New Little Disk Family of Mobile Drives, Design by Sam Hecht


WEBWIRE – Tuesday, September 18, 2007

• Choose either 1.8- or 2.5-inch drive for your mobility and storage needs
• Smart design with integrated and extractable USB
• Easily store, backup and carry data, music, photos and video
• Synchronization keeps files and emails up to date at all times

PORTLAND, OR (September 2007) – LaCie announced today its new Little Disk family of storage devices for the mobile market. The new family, designed exclusively for LaCie by award-winning designer, Sam Hecht, incorporates a thin, lightweight form factor with features ideal for on the go mobility. With a clean high-gloss shine, and a removable interface cover for added protection and aesthetic symmetry, the powerful LaCie Little Disk family has storage potential from 30 to 250 gigabytes (see chart below).

“Sam Hecht is a wonderful talent who understood LaCie’s customers in his design of the Little Disk family. He created a product that we believe will receive positive feedback from fellow designers and users alike,” said Nolwenn Rozen, LaCie product manager. “Designed for simplicity, the 1.8- and 2.5-inch drives are extremely portable and are bus powered, eliminating the need for A/C power. So whether you are on a bus, taking the train, or relaxing at the park, your data is always accessible.

The LaCie Little Disk is driver-free and pre-formatted for simple, one-step installation across all platforms. Just plug and play using the integrated, extractable USB cable, or one of the two FireWire ports on the 2.5-inch combo drive. Once mounted you can access and modify any stored file with ease. Bundled backup and synchronization software allows important data to be brought back quickly, or enables you to synch the drive with your files, emails, or personal settings. A simple-to-use shortcut button located on the 2.5-inch combo version facilitates 1-click backup and synchronization, or program it to open your favorite application. For added security, Windows users can protect their data with AES 128-bit encryption.

Availability
The LaCie Little Disk 1.8-inch and 2.5-inch USB 2.0 drives are available now from LaCie direct and widely available via LaCie’s specialized dealer network. The 2.5-inch Combo will be available in October. Suggested retail prices start at $99.99 for the 1.8-inch, $89.99 for the 2.5-inch USB 2.0 and $119.99 for the 2.5-inch Combo. For more product information, visit www.lacie.com.

About Sam Hecht
Sam Hecht is an award winning UK-based industrial designer. He studied industrial design at the Royal College of Art in London. In 2002 he established Industrial Facility with his partner Kim Colin. Mr. Hecht has designed for Epson, Droog, Established & Sons, and Panasonic amongst others. He is also the retained designer to Muji Japan. For more information on Sam Hecht and Industrial Facility, please visit www.industrialfacility.co.uk.

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-Ïto and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit www.lacie.com.

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Contact LaCie
Press Inquiries: Barry Katcher, 503-844-4500 bkatcher@lacie.com
Sales Inquiries: Direct Sales, 503-844-4502, sales@lacie.com
Reseller Sales, 503-844-4500, sales@lacie.com

1GB (gigabyte) = 1,000,000,000 bytes. 1TB (terabyte) = 1000GB. Total accessible capacity varies depending upon operating environment (typically 5-10% less).



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Contact Information
Barry Katcher
PR Manager
LaCie
Contact via E-mail


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