Microsoft will participate in featured events and industry sessions at annual advertising industry gathering.
Microsoft Corp. will participate in and be a sponsor of a number of public exhibits, keynote addresses and workshop sessions at Advertising Week, MIXX and the Online Media, Marketing and Advertising (OMMA) Conference & Expo in New York, Sept. 24–28. Hosted by a set of premier national advertising associations, Advertising Week is the largest annual gathering of advertising and media decision-makers in North America.
Microsoft is participating in the following activities at Advertising Week, MIXX and OMMA. All times are EDT.
Monday, Sept. 24, 2007
11:15 a.m.–noon MIXX: The Changing Landscape. Karl Siebrecht, president of Atlas, will participate in a panel session hosted by Saul Hansell, editor at the New York Times. Location: Crowne Plaza Times Square Manhattan (1605 Broadway).
Noon–12:45 p.m. OMMA: How Advertising Exchanges Will Change the Industry. Bill Urschel, general manager of AdECN, will participate in this panel session. Location: Hilton New York (1335 Avenue of the Americas).
Noon–12:45 p.m. OMMA: Analytics and Attribution for Web Campaigns. Scott Baker, product manager at Atlas, will participate in this panel session. Location: Hilton New York (1335 Avenue of the Americas).
2:45–3:30 p.m. MIXX: Search 2.0 — Innovations and Advancements in the Next Generation of Search. David Jakubowski, general manager of Search & adCenter Marketing at Microsoft, will speak on a panel hosted by Brian Morrissey, senior reporter at Adweek. Location: Crowne Plaza Times Square Manhattan (1605 Broadway).
7–10 p.m. Opening Night Reception. Microsoft and Universal McCann will host a reception for Advertising Week invitees. Location: The Grand (41 E. 58th St.). To request an invitation, please RSVP at firstname.lastname@example.org.
Tuesday, Sept. 25, 2007
9:45–10:30 a.m. MIXX: Burger King, Crispin Porter + Bogusky and Xbox — A Case Study in Collaboration. Chris Di Cesare, director of product marketing for Xbox®, will participate in this panel. Location: Crowne Plaza Times Square Manhattan (1605 Broadway).
3:45–4:30 p.m. MIXX: Convergence of Advertising and Business Models. Matthew Carr, senior director of display product marketing at Microsoft, will speak on this panel hosted by Steven Levy, chief technology writer at Newsweek. Location: Crowne Plaza Times Square Manhattan (1605 Broadway).
4–4:45 p.m. OMMA: Search and Display: How Effective Campaign Management Can Achieve Integrated Online Advertising Success. Erynn Petersen, Microsoft Platform Evangelism, will participate in a panel on the integration of online campaigns. Location: Hilton New York (1335 Avenue of the Americas).
4–5:50 p.m. Advertising Week: Microsoft Gaming: Reach, Engage and Inspire Your Audience. Microsoft will provide an insider’s view of the gaming industry and discuss how Microsoft Gaming helped blue-chip brands successfully execute gaming-focused campaigns and achieve significant results for their efforts. Location: Tribeca Cinemas (54 Varick St.).
4:45–5:30 p.m. OMMA: What’s Going On With Media Metrics? Eric Picard, director of advertising strategy and emerging media planning at Microsoft, will speak on this panel session on new methodologies in media metrics. Location: Hilton New York (1335 Avenue of the Americas).
Wednesday, Sept. 26, 2007
6–9 p.m. Microsoft Texas Hold’em Invitational. Thirty-six leading luminaries go head-to-head in an old-time Texas Hold’em shootout. Location: The Friars Club (57 E. 55th St.).
Friday, Sept. 28, 2007
Noon–1:45 p.m. Advertising Week: Microsoft and MRM Worldwide Present Hispanic 2.0. Chris Velasco, director of branded entertainment for MSN®, will participate on this panel moderated by Brian Morrissey, senior reporter at Adweek. Location: Paley Center for Media (25 W. 52nd St.).
Microsoft Experiential Exhibit
Throughout Advertising Week 2007 Microsoft will run the Microsoft Experiential Exhibit, showcasing various Microsoft® advertising-related products at Tribeca Cinemas (54 Varick St.).
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