AOL Completes Acquisition of Behavioral Targeting Firm TACODA
DULLES, Va.- AOL announced today that it has completed its acquisition of TACODA, a company that specializes in behavioral targeting solutions for advertisers and publishers. AOL originally announced its intention to acquire TACODA on July 24, 2007. TACODA will operate as a wholly owned subsidiary of AOL.
TACODA, founded in 2001, employs advanced technology that enables advertisers to serve highly relevant ads based on consumers’ online behaviors. Using TACODA’s technology, AOL will be able to extend its targeting capabilities to advertisers and publishers and extend the reach of its third-party display network, currently the largest in the U.S.
“Behavioral targeting is a fast-growing part of the advertising business, as marketers increasingly look to get efficient and measurable results from their advertising dollars. With TACODA, we can offer advertisers state-of-art targeting tools,” said AOL Chairman and CEO Randy Falco. “Combined with our own network, our Advertising.com third party network, and our other recent acquisitions in the advertising space, AOL now has one of the most robust and sophisticated advertising platforms in the business.”
TACODA will continue to be based in New York. Financial terms of the deal were not disclosed.
Other recent corporate acquisitions by AOL in 2007 include Third Screen Media, a leading mobile advertising network and software provider, and AdTech AG, a leading international online ad-serving company based in Frankfurt, Germany. AOL acquired Lightningcast, a leader in delivering advertising solutions for on-demand, live and downloaded video content across the Web, in 2006. AOL acquired Advertising.com, which operates the largest third-party display network, in 2004.
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