SINA uses Nokia’s SNAP Mobile to provide connected mobile games to Chinese users

China’s leading online media company offers free game trials and affordable subscriptions


Shanghai - Today at the Game Developers Conference (GDC) China, Nokia announced that SINA Corporation (Nasdaq GS: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, has launched five connected mobile games powered by Nokia’s SNAP Mobile. Consumers in China can try out the new games, including 3D Pool Hall, Jellypop, Sudoku, and upgraded versions of Link Up and Stone Park, at http://mogame.sina.com.cn.

As part of the launch, consumers can download the games and play them twice offline for free. To continue playing and access multiplayer features, consumers can buy a subscription for one RMB for 24 hours of unlimited play, either online or offline.

“SINA found SNAP Mobile to be the optimal platform to build connected mobile games on. The platform provides a basis to develop games that are usable by the vast majority of mobile devices in China”, said Terry Tian, Network Business Dept Director, SINA. “We have already successfully deployed several innovative connected casual games for new users to try today. This is just the start.”

“Working with SINA has really put the games powered by SNAP Mobile to the test. With over 500 million daily page views on SINA’s site, the traffic is monumental,” said Antoine Doumenc, head of SNAP Mobile. “It’s a very significant milestone to see that the most recognized Internet brand in China has successfully deployed a connected mobile games offering using SNAP Mobile. We’re looking forward to developing even more games for SINA customers to play.”

SINA and Nokia will be jointly demonstrating the SNAP Mobile games at GDC in the Nokia booth (A6 & A8 at the Shanghai International Convention Center) . Additionally, the companies will co-present in the lecture area of the Nokia booth on:

- ’Reach Out to a Global Market with Mobile Casual Games through Connectivity’, August 28, 10:00-10:30 a.m. CST; August 29 on 10:30-11:00 a.m. local time

-’Developing Connected Casual Games for the Global Market’, August 28, 11:00-11:30 a.m. CST, and August 29, 11:30 a.m.-12:00 p.m. local time