Time Warner Cable and Cisco Launch ’HD Clear & Simple’ Web Site
Companies Band Together to Bring Consumers the Clear Picture on HDTV
NEW YORK, and SAN JOSE, Calif.- Time Warner Cable and Cisco® announced today they have teamed up to give consumers a clear picture of how to purchase and enjoy true high-definition TV (HDTV). With the launch of Time Warner’s “HD Clear & Simple” Web site (www.twcinhd.com), the two companies are arming audiences with the information they need to help get the complete HDTV experience. The new HDTV Web site is designed to help consumers by clearing up common misconceptions about HDTV and the equipment and services necessary to receive HD programming.
“While many consumers are interested in HDTV, research shows many still don’t understand that to receive true HD programming, there are actually three steps: Get the HD television; sign up for the HD service, which they can get with an HD digital cable box; and then tune in to the HD channel tier,” said Sam Howe, executive vice president and chief marketing officer, Time Warner Cable. “Through this consumer education site, we hope to make understanding the HDTV process easier for consumers while encouraging growth in HD and the advanced digital services being propelled by Cisco’s innovative technology.”
“Cisco’s success in powering the connected home and the ’Connected Life’ is fueled by accelerated consumer demand for advanced video applications we enable - such as broadcast and on-demand high-definition television,” said Paul Bosco, vice president of marketing for cable and video initiatives, Cisco. “By working closely with Time Warner on the launch of the ’HD Clear & Simple’ campaign, we are helping consumers join the digital high-definition television revolution.”
The Time Warner Cable and Cisco “HD Clear & Simple” Web site launched on Aug. 20. Consumers can tune in online to discover the latest in HDTV entertainment and information.
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