CBS Mobile And Verizon Wireless Offer Full-Length Episodes Of “LATE SHOW With DAVID LETTERMAN” And The “LATE LATE SHOW With CRAIG FERGUSON”
CBS Is First Broadcaster to Offer V CAST Subscribers Full-Length Programs
BASKING RIDGE, NJ, and LOS ANGELES — Verizon Wireless and CBS Mobile today announced full-length episodes of LATE SHOW with DAVID LETTERMAN and THE LATE LATE SHOW with CRAIG FERGUSON will be available tomorrow on V CAST Video. CBS becomes the first broadcast network to offer V CAST video subscribers access to full-length on-demand programming. Both late night programs will be commercial-free on V CAST video.
“While we continue to provide short clips of our shows, we’re seeing a growing demand for the availability of full length, network quality shows on video on demand mobile video,” said Cyriac Roeding, executive vice president, CBS Mobile, CBS Interactive. “The ‘Late Show with David Letterman’ and the ‘Late Late Show with Craig Ferguson’ have become some of the most demanded shows in mobile and on the internet so it only makes sense that we fulfill the consumer request and help grow the popularity of these franchises. We are committed to innovation and are happy to help launch Verizon Wireless’ first full-length video on demand programming on its V CAST service.”
Starting Tuesday, each night’s full program of LATE SHOW and LATE LATE SHOW will be presented in a series of video shorts so that customers can catch their favorite late night hosts – even if they are on-the-go with just a few minutes to spare. Broadcasts are available to V CAST subscribers following their nightly CBS broadcasts and will remain accessible until the following night’s broadcasts replace them.
“CBS continues to be a great, innovative partner and we’re looking forward to the success of these full-length programs on V CAST,” said Ryan Hughes, vice president of digital media programming for Verizon. “By offering hit programs in their entirety through a series of shorter segments, we’re meeting our customers’ expectations about staying entertained and informed while on-the-go.”
Customers will be able to find the full-length programs from LATE SHOW and LATE LATE SHOW in the CBS Mobile channel in the entertainment section on V CAST phones. In addition to the full-length broadcasts, LATE SHOW and LATE LATE SHOW content will continue to be available in the highlight short video format.
To get V CAST, customers can sign up for the $15.00 V CAST VPak monthly subscription, which also includes access to ESPN MVP and Mobile Web 2.0SM; V CAST VPak subscribers do not incur airtime charges when using V CAST Video or Music, Mobile Web 2.0 or Get It Now® applications. Alternatively, customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for 24-hour use. With either subscription, customers get unlimited basic video – including full-length programming from CBS – but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.
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