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CNBC Television Segment Urges Mobile Operators and Content Providers to ‘Make Significant Changes To Their Services’ To Achieve Mass Market Demand, Citing Vantrix as Emerging Solution Provider


Calls for multimedia to work on any type of device, a key factor to overall mobile content growth

(Montreal, Canada, August 10, 2007) – Vantrix, a leading solution provider of mobile media and marketing services, is being profiled today by CNBC Europe as a catalyst for mobile content. According to the segment, the mobile content market is growing at such a significant pace that the market will triple in size in the next few years. CNBC reporter Silvia Costa points out that this demand for mobile media content indicates the need for mobile operators and content providers to upgrade their services in order to benefit from this rapidly expanding market.

The interview profiles Vantrix as a leading provider of mobile media software and services and a major player in the mobile media content market. CNBC’s Costa notes that Vantrix enables real-time, seamless delivery of any type of rich media content, including video, audio, and images. In the profile, Vantrix President and CTO, Jean Mayrand explains that Vantrix allows sophisticated mobile media content such as Internet video, video alerts, live television, and radio to be accessible to all mobile phones, enabling users to access sporting events, news, and weather in real-time on their cell phones.

“The mobile content market is a massive global market, expected to reach over a $150 billion dollars in market value over the next several years,” according to Manish Jha, CEO of Vantrix. “And the fastest growing segments within the mobile content market are video and music and Vantrix is incredibly well-positioned to support those types of services.”

The documentary explains that through its mobile content optimization and advertising insertion engine, Vantrix provides solutions to many of the industry’s problems. These solutions allow Vantrix’s customers to increase revenue by expanding the distribution of their content to the greatest number of subscribers possible, regardless of their handset device or network, and monetize mobile media through a variety of premium and advertising supported business models.

“For mobile operators and for content providers, Vantrix solves the problem of the incompatibility between networks and devices and different types of software,” says Jha. “Through specific powerful technologies and stitching content and advertising together we help operators and content providers to reach the mass market of consumers.”

About Vantrix

Vantrix is a leading solution provider of mobile media services, enabling the scalable delivery of rich media content, including messaging, advertising, and live video and audio streaming. Deployed by leading content providers and mobile operators worldwide and used by mobile users globally, our award-winning products maximize revenue and subscriber loyalty by delivering a consumer experience that is optimized based on the characteristics of each specific device and network, without the need for a client-side application. Vantrix is based in Montreal, Canada with points of presence in the U.S., Europe, the Middle East and Asia. The company participates and supports such standards bodies as 3GPP, 3GPP2, the Mobile Marketing Association (MMA), the dotMobi Advisory Group and the Open Mobile Alliance (OMA), and has proudly chaired the OMA sub-committee for the Standard Transcoding Interface (STI) since 2004.

To learn more about Vantrix, visit


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