Embarcadero Technologies hires new VP International to strengthen and expand its International operations
Maidenhead, UK – August 8, 2007 – Embarcadero Technologies, Inc, a leading provider of cross-platform database tools, has appointed Nigel Brown as its vice president International. In this role, Nigel will be responsible for all of Embarcadero’s international operations in Europe and APAC including sales, marketing, support and services in a bid to grow the company’s presence outside of its foundational strength in the Americas.
Nigel will be based in the UK, reporting directly to CEO Raj Sabhlok and is the first to hold the newly established role of VP International, underlining the recent focus and importance of growing international operations and partnerships within Embarcadero.
Nigel comes from a strong international sales and marketing background, with more than 22 years experience in the IT sector. He joins Embarcadero after 10 years at Borland where he headed up its developer tool business (CodeGear) in 2006, prior to which he was the VP EMEA. Whilst in this role, he grew the EMEA region to become Borland’s largest and most successful market between 2000-2004, more than doubling its revenue from around $50M to over $110M during this four-year period - a feat he is hoping to replicate at Embarcadero.
“I am looking forward to reaping the international opportunities that the current marketplace offers, as I believe that Embarcadero is well placed to build on its current customer strengths and replicate them across existing economies such as UK, Germany and France and developing economies such as China, India and Eastern Europe,” said Brown. “Embarcadero is a well respected and valued technology player and this fully-functional role allows me to utilise my management skills to ensure greater consistency and customer satisfaction. I aim to increase both partnerships and direct sales across the international region and elevate the brand to new heights globally.”
Raj Sabhlok, CEO at Embarcadero Technologies, said, “As a veteran of Borland, Nigel is uniquely qualified to run all international marketing operations. He is intimate with the overall tools market and our respective opportunities and challenges and we believe he has the right skills to steer our international operation successfully.”
Prior to his role at Borland, Nigel was VP International at Uniplex for six years, joining from Lotus where he held positions of UK corporate sales director and international marketing director over a five-year period. In addition to a BSc (Hons) in Management Sciences and a Diploma in Industrial Studies from Loughborough University, Nigel holds a Diploma in Marketing from the Institute of Marketing.
In a move to further support international expansion at Embarcadero, Alistair Robbie has been appointed as Embarcadero’s international marketing director. As part of his remit, Alistair has been tasked with building new relationships, utilising his strong, strategic solutions-orientated marketing skills to drive revenues through organic and external growth.
Alistair, who previously also worked at Borland as the EMEA marketing manager, brings a wealth of experience and tactical knowledge from field sales, the channel and the corporate marketing world. He will be working closely with Embarcadero’s existing international partners and the sales team to ensure continued customer satisfaction and development.
Alistair will be reporting to Nigel and is keen to implement a more integrated marketing approach across the international region.
About Embarcadero Technologies
Embarcadero Technologies, Inc. delivers professional grade database tools that companies use to design, develop and manage databases and the data they contain. More than 12,000 customers worldwide and over 90 of the Fortune 100 rely on Embarcadero’s cross-platform tools to reduce complexity, improve productivity and strengthen security. The company’s flagship database tools include: ER/Studio, DBArtisan, Rapid SQL and Change Manager. Founded in 1993, Embarcadero is headquartered in San Francisco with offices in Melbourne, Australia, Munich, Germany and Maidenhead, United Kingdom. For more information, visit www.embarcadero.com.
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