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Now Christmas Shoppers Can Help ‘Rectifi’ Childline’s Funding Crisis


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Newly launched search engine donates funds to ChildLine as users shop online

www.rectifi.org.uk

This Saturday the 1st October sees rectifi.org.uk, the new search engine that donates 100% of its profits to charity, select ChildLine to benefit from all funds raised over Christmas.

As well as allowing users to raise money for charity, when searching the web through rectifi rather than Google, rectifi allows shoppers to search over 400 different shops – including high street stores such as Littlewoods, Currys, Marks & Spencers and WH Smith – to find the perfect gifts for Christmas.

Each of these shops have agreed to pay an advertising commission of up to 20% to rectifi, a volunteer-run website, which then donates every penny it receives after costs to charity. This commission is generated at no cost to the shopper, allowing them to raise money for ChildLine whilst buying the same gifts at the same prices from the same shops!

Better yet, by using rectifi’s price comparison feature, shoppers can see at a glance the cheapest shops to buy their DVDs, digital cameras, CD albums, mp3 players and much more without the hassle of chasing up and down the high street.

“We’re very pleased to offer ChildLine our support at such a crucial time”, said Jonny Platt, founder of rectifi. “It would be a tragedy if their nightline – which helps over 140,000 distressed children a year – was forced to close, and we hope parents will take this unique opportunity to support children in danger whilst buying presents for children of their own this Christmas”

ChildLine is the UK’s free 24 hour helpline for children and young people. ChildLine was established in 1986 to offer counselling to children facing difficult circumstances in their lives, ranging from bullying and family matters to physical and sexual abuse. Over the last 18 years Childline has counselled over 1.5 million young people and children, with almost one in five callers suffering abuse.

Notes to editors:

To learn more about the work Childline does and their recent Nightline appeal, please visit http://www.childline.org.uk/Newsandmedia.asp or contact:
Rebecca Stevens
Email: rstevens@childline.org.uk
Tel: 0207 6503406

About Rectifi:
Rectifi is the successor to GiveAsYouGet, a shopping site originally set up in 2002 by social entrepreneur, Jonny Platt. The site is committed to donating 100% of its profits to charity.

The story of rectifi’s conception is compelling. After spending time volunteering in an Indian hospital and backpacking across Thailand and Southern America, Jonny Platt, recifi’s founder, was struck by the unshakable kindness and dignity of the people he met despite many of them surviving on less than £1 a day.

On returning to the UK having read an article on affiliate marketing, the idea struck – why not raise money for charity through commission generated by online sales? Jonny felt sure that no one would mind if he were to take the commissions generated from his website and donate them to charity rather than take them as profit – desperately needed funds, effortlessly generated for charity!

Jonny Platt is studying for a BA hons in Development Studies at Sussex University and is currently on a year’s intermission, doing voluntary work in Vietnam with VSO where he is working as a PR and Fundraising officer at the 15 May School (http://www.15mayschool.org), which houses and supports over 250 street children in the centre of Saigon.

About Affiliate Marketing:
Affiliate marketing is the internet advertising system Rectifi uses to collect commissions from high street stores. With so many purchases now being made online the UK affiliate market is expected to exceed £1 billion [ www.e-consultancy.com/newsfeatures/360679/uk-affiliate-marketers-to-generate-more-than-1bn-in-sales-in-2005.html ] in sales, with affiliates expected to earn a total of around £83 million. The cited report helps underline the massive fundraising potential rectifi has to create an additional source of income for charities.



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