AOL Latino And TRUE.com Team Up to Launch Amor y Amistad


WEBWIRE – Tuesday, August 07, 2007

New York, NY.– AOL Latino and TRUE.com today announced the launch of a new online dating and relationship area called Amor y Amistad (Love and Friendship), providing AOL Latino users the opportunity to make personal connections in a safer online dating environment with TRUE’s more than 17 million members. AOL Latino, http://www.aollatino.com, is the leading bilingual portal for U.S. Hispanics; TRUE.com, http://www.true.com, is the leading scientifically based online dating site.

For $59.95 a month, AOL Latino users will have access to all that TRUE has to offer, plus original love advice articles and blogs, relationship tips, quizzes and dating guidelines on AOL Latino. The online personals will be available through AOL Latino’s Community area, http://tugente.aol.com.

TRUE.com® is the only major Internet dating service that conducts criminal background screenings and single dating verification on its communicating members, making it the safest way to communicate with singles online. TRUE’s scientifically based compatibility tool – Sexploration® – which explores the intricacies of sexual compatibility. AOL Latino users will have access to all that TRUE has to offer plus original love advice articles and blogs, relationship tips, quizzes and dating guidelines exclusively on AOL Latino.

“As more people hear success stories of couples who have met online, more people are willing to try it for themselves,” explains Herb Vest, founder and CEO of TRUE. “We’ve already seen an increase in the number of Spanish-speaking members who use our site, so naturally we formed a relationship with one of the top-rated Latino sites on the Internet. We look forward to AOL Latino’s users checking out what TRUE has to offer.”

“With the popularity of online dating on the rise with U.S. Hispanics, it was important for AOL Latino create an online dating area,” says Miguel Ferrer, director of programming, AOL Latino. “And thanks to our partnership with TRUE, we can offer one that includes industry-leading safety procedures, providing Hispanics a safer and effective way to meet.”



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