Nickelodeon Puts the Funk in Preschool with Yo Gabba Gabba!
Nick Jr.’s New Interactive Live-Action Music Series with a Beat-Driven Soundtrack, Diverse Music and Guest Appearances Set to Premiere Monday, August 20
Elijah Wood Guest-Stars In Premiere Episode; Star-Studded Lineup Of Season One
Guests To Include: Tony Hawk, Laila Ali, Mya, Biz Markie, The Shins,
Sugarland, Sean Kingston, Nikki Flores, Mark Mothersbaugh, Rahzel And More
Yo Gabba Gabba! Premiere To Simulcast On NOGGIN; 20-Episode Series To ’Sneak Peek’ On Multiple Platforms Including, Video On Demand, Wireless Carriers And
NEW YORK.- Nickelodeon invites preschoolers and their families to rock out with Nick Jr.’s new live-action music series Yo Gabba Gabba! The interactive, half-hour 20-episode series, produced by The Magic Store and W!LDBRAIN, will debut with a simulcast of the premiere episode, “Eat” on both Nick Jr. and sister network NOGGIN on Monday, August 20 at 10:30 a.m. (ET/PT*) with an encore on Nick Jr. at 1:00 p.m. (ET/PT). Nick Jr. will premiere a new episode of Yo Gabba Gabba! every day from Tuesday, August 21 - Thursday, August 23 at 10:30 a.m. (ET/PT) and the series will air regularly weekdays at 10:30 a.m. and 1:00 p.m. (ET/PT) on Nick Jr. Through an original beat-driven soundtrack and innovative retro style, Yo Gabba Gabba! highlights simple life lessons in the lives of preschoolers, like sharing, healthy eating and making their bed. The series’ unique magazine format features original animation, vibrant walk-around puppets, real kids, diverse music genres, and celebrity and musical guest appearances in every episode.
The first season of Yo Gabba Gabba! will feature a recurring role by Hip Hop legend Biz Markie in a “Biz’s Beat of the Day” segment where he teaches preschoolers how to beat-box, and a recurring role by singer, illustrator and composer Mark Mothersbaugh (Devo) in a “Mark’s Magic Pictures” drawing segment. Additional guest stars include, Elijah Wood in the premiere episode (“Eat”), Mya, The Shins, Sugarland, Rahzel, Tony Hawk, Laila Ali, Sean Kingston, Nikki Flores, Hector Jimenez, Smoosh, The Aquabats, The Aggrolites and Cornelius.
“Yo Gabba Gabba! is completely unique!” said Brown Johnson, Executive Vice President, Executive Creative Director, Nickelodeon Preschool Television. “This fresh, inventive music series will captivate preschoolers and caregivers with a hip, diverse slate of original music and infectious lyrics. Kids will see how much fun it can be to eat healthy, clean up and brush their teeth as they sing and dance along with the engaging cast of colorful characters, real kids, talented guest stars and one-of-a-kind animation.”
“The Magic Store and W!LDBRAIN are thrilled to work together with Nickelodeon to create such an original and ground-breaking series,” said Charles Rivkin, Executive Producer of Yo Gabba Gabba! and President and CEO of W!LDBRAIN. “Yo Gabba Gabba! is a one-of-a-kind experience and will make preschool fun for the whole family.”
Yo Gabba Gabba! stars host DJ Lance Rock (Lance Robertson) who brings to life four friendly monsters and a robot in a colorful land of music and laughter. The series highlights simple life lessons for preschoolers, through original song in short thematically linked segments, featuring animation, walk-around puppets and real kids. Yo Gabba Gabba! features an eclectic mix of unique music genres for preschoolers including, Pop, 80s, Electronic, New Wave, British Invasion, Hip Hop and more. Each episode culminates with an original music remix that summarizes the lessons learned. The characters, Muno the red cyclops, Foofa the pink flower bubble, Brobee the little green one, Toodee the blue cat-dragon and Plex the robot, are all ready to sing, play and dance along with the viewers as soon as they hear the magic words, “Yo Gabba Gabba!” They physically engage preschoolers with interactive play and encourage them to get up and dance to the music. Yo Gabba Gabba! also features pretend-along games that teach shapes and colors, ask questions and teach new dance steps while keeping preschoolers laughing throughout the episode.
On the premiere episode, “Eat,” Elijah Wood guest stars in a “Dancey Dance” segment teaching viewers a “puppet master” dance, and Mark Mothersbaugh shows viewers how to draw a potato bug in his “Mark’s Magic Pictures” segment. Musical character segments on the premiere episode feature songs “Party In My Tummy,” “Snacky Snack Snack” and “Try it, You’ll Like It” which teach viewers that it is fun to eat healthy foods, and “Clean It Up” which shows preschoolers how to have fun while cleaning up a mess.
Yo Gabba Gabba! teaches critical components in early childhood development such as developing speech, respecting nature and acquiring good manners. Additional teaching moments set to song include, “Excuse Me,” “It’s OK, Try Again” and “I’m So Sorry.”
Nick Jr. will also kick off the launch of Yo Gabba Gabba! across the following Nickelodeon Preschool platforms:
* On Monday, August 20, Yo Gabba Gabba! will simulcast on both Nick Jr. and sister network NOGGIN at 10:30 a.m. (ET/PT*).
Nick Jr.’s award-winning website (www.nickjr.com) will feature three, brand-new convergent online games to complement the launch of Yo Gabba Gabba! Preschoolers can go online and play “Brobee’s Dance Game” where they use their mouse to move Brobee’s arms and legs to make him dance. On Friday, August 3, Nick Jr.com will launch the “Foofa Flower Watering Game” where players control Foofa’s arms to water flowers. Beginning Friday, August 10, the site will feature the “Muno vs. Plex Volcano Volleyball” game where users play as Muno and hit lava balls across a volcano net. Additionally, Nick Jr.com will feature an interview with the series creators, in addition to iron-ons, printables, crafts, e-cards and more.
The Magic Store was founded in 2005 by “Gen X” dads Christian Jacobs, Justin Lyon and Scott Schultz. The studio’s first project, Yo Gabba Gabba!, was produced independently in two half-hour episodes. After creating an online viral frenzy with the trailer, the show ultimately found a home on Nick Jr. The Magic Store’s mission is to produce ground-breaking, fresh, wholesome and fun entertainment properties that parents can enjoy along with their kids.
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