Dionis And Cracker Barrel Old Country Store Team Up To Launch Exclusive Bath & Body Care Collection

Heath & Henry Natural Body Care on sale now at Cracker Barrel


Charlottesville, VA – July 2007 – Dionis, the goats milk-based bath and body care company., and Cracker Barrel Old Country Store, Inc. (“Cracker Barrel”) have teamed up to introduce Heath & Henry – a rich natural body care collection that embodies the ambience of Cracker Barrel stores and restaurants.

“The Heath & Henry collection is just one example of Dionis’ contract manufacturing capabilities,” said Glenn Sandgren, Vice President of Personal Care Products for Dionis. “We can easily formulate and package gels, pastes, powders and liquids for any companies looking to expand their product lines.”

Made in the U.S.A. by Dionis exclusively for Cracker Barrel, Heath & Henry products are formulated with natural ingredients and botanicals that provide nourishing and effective skin care. The products have been created using naturally derived fragrances and preservative systems, earth mineral colors and bio-renewable vegetable oils and essences. Heath & Henry Natural Body Care products are free of paraben preservatives and sodium lauryl sulfate.

“Our guests discover unique products and gifts when they shop at Cracker Barrel,” said Terry Maxwell, Senior Vice President of Retail at Cracker Barrel Old Country Store, Inc. “As our guests discover this new Heath & Henry line, they will feel the rich Dionis quality in these lotions and creams"

The Heath & Henry collection includes:

Shea Butter Stick – uses a combination of Shea Butter and Vitamin E to help repair dry, damaged skin. Lavender scent.
Liquid Pedicure – gently exfoliates dry skin, seals moisture in and revives and refreshes tired feet and toes. Peppermint scent.
Purifying Wipes – cleanse and purify on the go with these pH balanced cleansing wipes. Citrus scent.
Body Butter – protects it from sun, wind and weather damage, while nourishing dry, damaged skin. Orange Vanilla and Almond scents.
Cooling Body Spray – Cool off and wake up tired skin with one of three scents: Daffodil, Almond and Orange Vanilla.
Liquid Manicure – Add moisture to nails and cuticles while exfoliating dirt and dry skin. Lemon scent.
Lip Glimmers – add a hint of color with these moisturizing lip glosses. Choose from Berry, Blush, Opal and Terra.
Body Wash – Uses a cutting-edge formula that utilizes a bio-renewable, corn- and coconut-derived lather to effectively wash away dirt and other impurities. Daffodil, Orange Vanilla and Almond scents.
Hand & Body Lotion – moisturize hands and body with a special formulae that includes beeswax, jojoba, sunflower seed oil and Vitamin E. Available in Daffodil, Orange Vanilla and Almond scents.
Purifying Hand Cleanser – cleanse and purify hands without soap and water. Citrus scent.
Lip Balm – soothe dry, cracked and sunburned lips. Citrus scent.
Cuticle Cream – rescue dry cuticles and cracked nails. Daffodil scent.
Blemish Gel – diminish breakouts and inflammations with this special formula designed to soothe and dry problem areas.

About Dionis:
Founded in 1982, Dionis began as a small, home-based soap-making business in Virginia, and has since grown into a thriving, national bath and body care company. Today, the company has expanded well beyond soap to include a wide range of products infused with natural herbs and vitamins to restore and protect all skin types. Formulations emphasize natural, functional ingredients, and use only minimal preservatives necessary to keep our products farm fresh. Dionis products are not tested on animals and range from 90% to 95% natural.

Dionis is an affiliate company of Polysciences, Inc. a leading contract manufacturer of private label cosmetics and skincare brands, the Company has over 30 years of experience and the capability of delivering a wide array of specialty and fine chemicals under regulatory compliance. Polysciences is FDA registered and its products meet GMP compliant quality standards. Polysciences maintains facilities in Warrington, PA and Eppelheim, Germany in addition to the Fishers, Ind. facility of its wholly-owned subsidiary Bangs Labs, Inc.

About Cracker Barrel
Cracker Barrel Old Country Store provides a friendly home-away-from-home in our old country store and restaurant. Our guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price.

People of all ages enjoy American country heritage and our guests are multi-generation families, travelers and neighbors alike. Our restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its signature biscuits using an old family recipe. Our authentic old country retail store is fun to shop and offers unique gifts and self-indulgences. We offer rockers on the front porch, antiques on the wall, traffic lights to clean restrooms, oil lamps on the tables, and games of checkers by the fireplace.

Cracker Barrel Old Country Store, Inc. is a wholly owned subsidiary of the publicly held CBRL Group, Inc. (Nasdaq: CBRL). Cracker Barrel was established in 1969 in Lebanon, Tenn. Cracker Barrel Old Country Store, Inc. operates 560 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

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