RoomsNet announces online integration with Sol Melia
Sol Melia which is the largest resort hotel chain in the world with several different brands in its portfolio have made their entire property base of over 400 hotels available in real time on the RoomsNet network. RoomsNet will use its niche online distribution model to attract incremental customers for Sol Melia’s brands by targeting the Sol Melia property base towards specific niche markets.
The online integration with Sol Melia will help position Sol Melia’s hotels to different types of customers, depending on their specific requirements. RoomsNet is geared towards serving different niche markets and exploits the ‘long tail’ of the online hotel distribution market. Targeting the long tail in online demand for hotels is beneficial in that it ultimately leads collectively to a bigger sales opportunity and greater satisfaction among customers whose specific requirements are more effectively met.
This niche market strategy aims at identifying, targeting and serving specific customer needs which are often overlooked by other online distribution systems. For example, for customers who are looking for Majorca hotels and who want to stay in a hotel close to the beach, Roomsnet is able to provide a comprehensive choice of Majorca beach hotels with relevant content. If a customer prefers family friendly hotels in Majorca or a selection of all inclusive Majorca hotels, Roomsnet is able to identify their specific needs and address them in a targeted and relevant manner.
Online access to Sol Melia’s rates and availability will help provide RoomsNet’s extensive customer base with even last minute real time availability while ensuring rate parity to the chain. To satisfy the needs of its rapidly growing niche distribution network, RoomsNet is expanding its inventory base with hotel chains and also with independent hotels through its wholesale suppliers and intermediaries.
Roomsnet is a leading, UK based niche online lodging reservation agency with coverage of all popular travel destinations in the world. RoomsNet works on the cutting edge of online distribution technology and marketing which is the foundation of the company’s market leadership in niche online distribution.
About Sol Meliá
Founded in 1956 in Palma de Mallorca (Spain), Sol Meliá is the largest resort hotel chain in the world and market leader in Spain in both business and leisure travel. The company currently operates more than 400 hotels in 35 countries on 4 continents, and employs 32,500 people under its Meliá, ME by Meliá, Tryp, Sol, Paradisus, Sol Meliá Vacation Club, and Luxury Lifestyle Hotels & Resorts brands.
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