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Seventy-Six Percent Of Moms Will Sacrifice Their Favorite Purse, Cell Phone Or Even Carbohydrates For A “Me Zone”


RACINE, Wis.– What could compel an over-worked mom to part with her favorite handbag, trusted cell phone or even her secret stash of chocolate?

The chance for a few moments in a “Me Zone.”

Between laundry, soccer and getting something resembling dinner on the table, most mothers don’t have a moment to call their own. According to the recent Glade® Flameless Candle Survey , today’s moms don’t just need more time for themselves – they also need a place to enjoy it. With more than 120 years in the homes of busy moms, helping them clean and organize, SC Johnson is now helping women create a “Me Zone” to relax and unwind with the new Glade® Wisp® Flameless Candle.

By The Numbers - Moms in Serious Need of a Time Out

The Glade® Flameless Candle Survey found that 98 percent of moms want a “Me Zone” and 94 percent are willing to admit they deserve it. However, nearly three-quarters (74 percent) of moms say they face some sort of obstacle in creating a “Me Zone.”

Other interesting statistics:

• Nearly one in three moms find the bathroom to be the only space in their house they get to themselves.
• When it comes to the ambiance of a “Me Zone,” pleasant scents (56 percent) and the glow of candles (40 percent), top the list.
• Sixty-four percent of moms said they would want their “Me Zone” to be a “We Zone” to rejuvenate with friends and family. And, one-third of moms said they would share their Me Zone with their pet.

“A ‘Me Zone’ is something we fantasize about while staring at the back end of a grocery cart,” says the author of the new book, Finding Grace When You Can’t Even Find Clean Underwear, Lisa Earle McLeod. “Whether you have two or 10 minutes, there are easy, affordable ways to recharge without having to bolt the bathroom door,” McLeod suggests.

McLeod, a well-known expert on the inner angst of women and mother of two, recommends pairing a favorite book or CD, or even a few best girlfriends, with a Glade® Wisp® Flameless Candle to create instant ambience in your on-demand “Me Zone.” The Glade® Wisp® Flameless Candle uses scented oil to continually freshen a space, offering pleasant scents and a warm candle-like glow. Without an open flame, the ambiance is portable and convenient to use in places where ordinary candles cannot be placed.

Creating a Me Zone - Sanity Saving Space for Moms

Whether it’s PTA president, personal chauffer or party planner, mom’s multiple roles leave little time for herself. But, just five minutes can be enough to create the escape she needs.

“Between my full-time job and being a full-time mom, it becomes another job in itself to find a quiet corner in the house or time for a night out with friends!” says Kelly Semrau, vice president of global public affairs and communication for SC Johnson. “As a company that is continuously recognized as top for working moms, we know busy moms need to have time and a place to recharge. With our new flameless candle, SC Johnson’s Glade® brand has made it easy to create a space that has both freshness and ambiance for when mom is looking for a few minutes to herself.”

McLeod, also the author of Forget Perfect, offers easy ideas for creating a “Me Zone” based on interests, location and some commonly heard complaints from moms. The Glade® Wisp Flameless Candle compliments any of the “Me Zones” below.

• “Where did my day go?” (Office)
o Your boss wants the report by 5 p.m. and your e-mail inbox is bursting at its electronic seams. Before going into panic mode, simulate a two minute vacation with an island music CD, macadamia nuts and a Glade® Wisp® Flameless Candle in the Hawaiian Breeze® scent.

• “Does anybody care about my day?” (Kitchen)
o When your kids greet you at the door with “What’s for dinner?” it’s time to yank off the chef hat, grab a takeout menu and create a fast and easy “We Zone” via a family, carpet picnic. A night off from the kids? Grab a takeout menu and invite over the girls.

• “I’ve had it up to here!” (Bath)
o The stress rises as the day goes on. When your kids are stalking you like paparazzi, curb that final blow-up with a 15 minute bubble bath complete with comfy neck pillow and your favorite fashion magazine.

• “I just need some sleep!” (Bedroom)
o Getting a good night’s sleep may not always be an option, but you can turn your bedroom into a personal sanctuary. Don your favorite fuzzy slippers, grab a journal and spend a few minutes in the comfort of bed enjoying the glow and scent of the Glade® Wisp® Flameless Candle in Clean Linen™.


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