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TiVo Subscribers Can Now Browse, Purchase and Rent


Amazon Unbox Videos Directly From Their TiVo Box

You can now browse, purchase, and rent movies and television shows from Amazon Unbox on TiVo without leaving your couch and without using a PC. TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and, Inc. (NASDAQ: AMZN) today announced that TiVo subscribers can now browse, purchase and rent Amazon Unbox movies and television shows directly from the TV screen via their TiVo box. The service is available to all broadband-connected TiVo Series2™ and Series3™ subscribers. They can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode.

“We are excited to make Amazon Unbox on TiVo even easier to use by making it possible to purchase and rent movies and TV shows not only on the Web but also with your remote control" said Roy Price, Director, Amazon Unbox.

“The ability to purchase or rent movies and TV downloads directly on the TV makes it as easy as possible for TiVo subscribers to access premium content from Amazon Unbox,” said Tara Maitra, VP of Content Services at TiVo Inc. “People know how much we love TV at TiVo, but this is just another illustration of how much we love great content in general, be it from the big screen or the small screen. It’s never been easier to unwind on these hot summer nights with a cool classic movie, all without ever having to leave the couch.”

TiVo subscribers can now browse, purchase and rent within the TiVo user interface from pre-selected categories of popular movie & TV titles from Amazon Unbox, including Top Movies, Kids & Family, Foreign Films, and more. In addition, Amazon Unbox fully integrates with TiVo’s new innovative search function, Universal Swivel™ Search®, which allows viewers to seamlessly link from descriptions of one program to all others that have common elements, including program name, actors, or suggestions based on other viewers’ feedback. With these two browse and purchase methods customers can easily access the thousands of movies, television shows and other video titles that Amazon Unbox on TiVo offers.

To celebrate this new feature, “Buy on TV,” new customers will get an additional $15 instant discount when they purchase any TiVo® Series2™ Dual Tuner box with service plan prior to July 23, 2007. Plus, get a free (factory-renewed) wireless adapter. This is over $200 instant savings. For more information visit

TiVo is available for as low as $99.99, after mail-in rebate and service commitment at and other leading consumer electronic stores.

For more information on Amazon Unbox and its selection of over 10,000 movies, TV shows and other digital content available for download, visit

About Amazon Unbox™

Launched in September 2006, Amazon Unbox is Amazon’s digital video download service that offers over 10,000 television shows, movies and other video content for rent or purchase. Videos rented or purchased on Amazon Unbox can be viewed via the PC or on the TV through Amazon Unbox on TiVo.

About, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise. Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect’s financial results is included in’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches and KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.


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