CybeRelease: (OTC: MNCL) Retains Canella Response Television, Inc. and Prepares for Aggressive Airing of Infomercials
(CybeRelease, June 29, 2007) - Lake Harmony, Pa. - Martin Nutraceuticals Inc. (OTC PK: MNCL) announced that is has retained Canella Response Television, Inc. (Canella) to act as their infomercial marketing and media placement representative for the launch of their breakthrough book “Medical Crisis: Secrets Your Doctor Won’t Share With You” by renown author Dr. Anthony Martin. The book provides information on health and wellness including diet, natural remedies and tips on how to avoid many everyday household products that can be harmful to consumers. Canella has been the powerhouse team and driving force for many successful ventures including bestseller “Natural Cures” by Kevin Trudeau.
“We are delighted that an infomercial pioneer such as Canella would agree to be on our book infomercial team. Canella has represented over 50 top ranked infomercials, representing billions of dollars of product sales. We know that they have what it takes to make our infomercial a huge success” stated Harvey Panesar President of Martin Nutraceuticals.
Canella Response Television, Inc. has over 75 years of experience in the Direct Response Television (DRTV) industry. Canella has had blockbuster infomercials in many product categories including household, health and beauty and diet products. Many of these products have commanded budgets that surpass $1 million dollars per week. Canella has acquired a massive inventory of cable and broadcast media, negotiated by an expert team of buyers, which enables Canella to remain a leader in their category managing successful infomercials year after year. For additional info visit: www.tv-infomercial.com.
“With a powerhouse like Canella we are confident that we will succeed as we begin the launch of our direct sales efforts in the U.S. for Dr. Martin’s incredible book.” said Panesar. Expanding into this market is the next step to compliment our retail marketing efforts in Canada and the sky is the limit" he added.
For more information, please contact Investor Relations at (973) 351-3868 or http://www.martinnutra.com/.
To read the complete release, go to http://biz.yahoo.com/bw/070629/20070629005053.html?.v=1
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