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Oracle Accelerates Reseller Program for SMBs


New VAD Remarketer Program Establishes Zero Barrier to Entry Class of Oracle Reseller For SMB Technology Products.

REDWOOD SHORES, Calif.- To provide further access of Oracle products to small and medium businesses and organizations, Oracle today announced the Oracle VAD Remarketer Program for SMB Technology Products. This global program allows authorized Oracle Value Added Distributors (VADs) to resell Oracle small and medium business (SMB) Technology products through new resellers without requiring to them to join the Oracle(r) PartnerNetwork (OPN) or pay the typical requirement of upfront fees and sign contracts with Oracle.

Resellers can now transact Oracle business as a Remarketer through any authorized Oracle VAD and leverage that VAD for support, training and other reseller services. “With this new VAD Remarketer Program and our streamlined ordering process, we’re taking out the upfront costs of working with Oracle to resell Oracle SMB Technology products,” said Judson Althoff, vice president of Global Platform & Distribution Sales and Head of the Oracle Technology SMB Program Office. “Remarketers now can simply order Oracle SMB Technology products through their VADs and deliver Oracle solutions to their smaller accounts with zero barrier to entry, increasing profitability on these deals.”

“With the new Remarketer Program, Oracle continues to demonstrate its commitment to the channel and reseller partners. They are making it easier and more profitable for resellers to bring these solutions to SMB customers,” said Bob O’Malley, senior vice president, Marketing, Tech Data Corporation. “We expect our customers will positively respond to the new licensing program and open distribution model, which will, in turn, strengthen Oracle’s penetration of SMBs.”

“In the past, only my larger, enterprise resellers were able to invest in building an Oracle practice,” said Jodi Honore, vice president, vendor management, software, Ingram Micro Inc. “Now, with the Remarketer program, the start-up costs with Oracle have been eliminated, so all of my resellers are able to participate in growing a profitable Oracle business.”

Remarketers may find, over time, that they would like to upgrade and join the Oracle PartnerNetwork to receive OPN benefits such as direct Oracle support assistance, discounts on training and free software downloads. More information on the Oracle PartnerNetwork and requirements for membership can be found at


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