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Citi Private Bank Expands in Israel with its New Office on Rothschild Boulevard in Tel Aviv


Tel Aviv – Citi Private Bank is pleased to announce the opening of its new office at 9 Rothschild Boulevard in Tel Aviv. The Private Bank is moving to a historic landmark building in the heart of Tel Aviv’s old city. The house was built in 1910 by the Shlush family for their personal use, in which they showcased their tile design and production business.

The move reflects the success of the Private Bank’s franchise in Israel with strong ongoing growth in assets under management, an expanding number of client relationships and significant market share gains, all requiring further expansion of the Tel Aviv team.

Ralph Shaaya, CCO of Citi Israel, said: “Citi Israel is constantly expanding its operations here. To date, Citi employs more than 130 employees in corporate and investment banking, capital markets and private banking, which are the driving force behind our success in Israel. We continue to believe that Israel represents a vibrant and ongoing opportunity for us.”

Serge Tiroche, Managing Director of Citi Private Bank in Israel, said, “The move reflects Citi’s ongoing commitment to its private banking franchise in Israel. Since we opened the private bank office in 2001, our team has been working to grow the business and become one of the leading international banks serving clients with investible assets of $10 million and above.”


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