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Truveo Grows To Reach 39 Million Monthly Users


Consumer Use of Video Search Increases As New Partners Rapidly Sign On to Use Truveo’s Leading Video Search Engine

San Francisco, CA.– Truveo announced today that its video search engine has reached an audience of almost 40 million monthly unique visitors – according to comScore MediaMetrix*, one of the leaders in Internet audience measurement data. Since October of 2006, Truveo has also seen a 50% month-over-month increase in usage** across all of the websites powered by Truveo (

While the amount of video on the Internet has continued to grow at a tremendous rate, there have been major shifts recently in where this video can be found. Content owners are forcing video destination sites to remove tens of thousands of copyrighted videos—which often are among the most popular videos. Often, these videos are still legally available elsewhere on the Web, leaving video search engines as the only one-stop-shop where consumers can find video.

“Last year Internet video hit the mainstream, but this year it’s consumer’s use of video search that is exploding as people look for a one-stop-shop for video. We’ve seen steady growth since we launched, but the recent 50% month-over-month growth we are now seeing represents a fundamental shift in user behavior,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “Users are realizing that their favorite video may no longer be available on video sharing sites due to copyright issues, but they can still easily find legal versions of those videos elsewhere on the Web through a video search engine like Truveo.”

In addition, Truveo™, which already powers some of the most popular video sites on the Web, extended its reach with a number of significant new partners who are using the company’s video search engine to power video search on their websites and applications. These new partners include: Brightcove, Clevver, CSTV, Flock, Pageflakes, PureVideo, Qwest,, Sportingo, Netvibes, Widgetbox and YourMinis. These new partners join AOL® Video, AOL® Search, Excite, Infospace, Microsoft Corporation and hundreds of others who are already using Truveo.

Truveo has rapidly become the leading video search engine because its advanced “Visual Crawler” technology is able to find more of the videos available on the Web and more meta-data about each video making for a more satisfying and successful search experience. Partners are flocking to Truveo because of the company’s industry-leading suite of open video search APIs available at These APIs enable developers and website operators to build applications with powerful video search and discovery features that access Truveo’s extensive index of tens-of-millions of online videos.

“We’re excited about the opportunity to add high quality video search like Truveo offers directly into the Flock browser,” said Shawn Hardin, Flock President and Chief Executive Officer. “Flock integrates media, online services and people into its browser to give users greater control over their Web experience, and make it easy to interact, discover and share online. Video search is a critical component of that experience and is built into Flock’s upcoming 0.9 release.”

“Pageflakes lets people easily personalize their Web experience using Flakes (widgets), and video is an important part of that,” said Dan Cohen, Pageflakes CEO. “Working with Truveo, we’ve been able to deliver an engaging video experience that is wildly popular with Pageflakes users and Pagecasters around the world.”

“When we created a video search widget, it was critical that it give users the most relevant results from the widest collection of videos,” said Ed Anuff, co-founder and CEO of Widgetbox. “Truveo was easy to implement and it gave us the power to create a search widget that returns great results.”

“Today there are so many sources of Internet video, we wanted our users to have a widget that enables them quickly and easily find any video on the Web,” said Alex Bard, President and CEO of Goowy Media. “Truveo was a great solution for creating a one-stop-shop video widget for YourMinis users.”


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