Motorola Expands Video On Demand Market Share with Deployment at WideOpenWest
Cable operator now offering video on demand and paving the way for next generation services in four new markets
ORLANDO,– Motorola, Inc (NYSE:MOT) today announced that
cable television provider WideOpenWest (WOW) has selected the Motorola B-1™ Video Server to supply video on demand (VOD) to customers in the Detroit, Chicago, Columbus and Cleveland, OH markets.
“Our selection of the Motorola platform was based on performance; the Motorola server’s advanced technology affords us a reliable and scalable solution that has been proven in the market,” said Gary Nilsen, Vice President of Engineering, WOW. “Scalability is critical as VOD popularity grows and it gives us the option of offering advanced services to our subscribers. For example, the ability to expand the platform to offer time-shifting functionality or to offer addressable advertising is likely to become important for customer retention and to achieve incremental revenue opportunities going forward.”
“More than ever, our customers see VOD as an integral part of their video offering,” said Nick Chakalos, Senior Director, Digital Video Solutions, Motorola Home and Networks Mobility. “We work very closely with each customer to deploy high performance, scalable and reliable VOD solutions. Our server platform provides the content ingest and propagation capabilities required to help deliver advanced services that fully differentiate against competing video service providers.”
The continued growth in VOD and the emergence of advanced services has led to greater demand on a service provider’s infrastructure. The Motorola Video Server B-1 platform addresses the capacity issues of VOD servers by providing extremely high stream density and ingest capability. The Motorola technology supports and efficiently scales for advanced applications such as high-definition VOD, time-shifted television and on demand ad insertion. The system streams content directly from Dynamic Random Access Memory and uses a carrier-class architecture for exceptional levels of reliability.
This announcement comes on the heels of a Motorola VOD milestone of five hundred thousand video streams shipped in less than three years. The April 2007 SNL Kagan newsletter VOD & ITV Investor notes that Motorola ranked #2 in VOD stream shipments in 2006.
For more information on the Motorola B-1 Video server, visit Motorola at the SCTE Cable-Tec Expo, booth#1378, West Hall.
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