Polly Pocket™ Partners With Hanes To Offer Branded Underwear Collection For Girls
El Segundo, Calif.– Mattel announced today an extended licensing partnership with Hanes, a leading marketer of innerwear, outerwear and hosiery apparel to produce a comprehensive line of classic briefs for girls under the Polly Pocket™ brand. Combining Polly Pocket™, one of the most popular small dolls in the world, and Hanes, ranking as the No. 1 choice for children’s apparel , this best-in-class partnership will introduce its new line of girls’ classic briefs beginning in September 2007.
Already producing underwear for the Barbie™ and Hot Wheels™ brands, Hanes will develop a completely new collection for Polly Pocket™, which features front and back screen prints and a coordinated rainbow striped elastic band available in toddler/girl sizes.
“Mattel is thrilled to add Polly Pocket to our licensing alliance with Hanes, a world-class consumer goods company known for its superior, quality products,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands.
“Hanes is excited to extend our partnership with Mattel to bring Polly Pocket panties to girls across the US. We know the appeal of Polly Pocket along with the comfort of Hanes will prove a successful combination.” Jay Turner, Vice President/General Manager Marketing Panties, Hanesbrands Inc.
The new Polly Pocket™ classic briefs collection will be available beginning in September 2007 at Mervyns stores nationwide. Barbie™ and Hot Wheels™ underwear collections are currently available at Wal-Mart, Target, Kmart and other retailers nationwide.
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