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CybeRelease: (OTC: PURH) To Tap Potential $35B Water Treatment Market Place


(CybeRelease, June 13, 2007) - Lake Harmony, Pa. - Pure H2O, Inc. (OTC PK: PURH), a provider of novel, advanced water and wastewater treatment systems, announced that they have now established a short list of potential distributors for the Pacific Rim region.

Mr. Panesar, Secretary of Pure H2O, noted that: “We have had numerous inquiries from America and foreign countries interested in representing us in the Pacific Rim. We have now short-listed these potential distributors based on their qualifications and experience and from that list we will select a distributor that we believe will be the best marketing and business fit for our Company.”

Mr. Panesar went on to say, “The so-called Asian Tigers of the Pacific Rim represent a number of countries that are still rapidly modernizing and showing strong economic growth. The boom experienced in the nineties left a shortfall in infrastructure that is only now being addressed. Access to clean water is one of the largest infrastructure shortfalls in the entire region and it is one that we believe Pure H2O has a unique opportunity and ability to address.”

Water pollution has been a steadily growing challenge to many rapidly industrializing regions of the Pacific Rim. The National Association for Business Economics, in a recent issue of its magazine Business Economics, reported that: “The global demand for water treatment products should rise at 6.6 percent per year and reach almost $35 billion by the end of that period. Gains in the developing world will reflect ongoing efforts to deliver safe drinking water to the more than one billion people who currently lack access. The most promising markets are those in the Pacific Rim and Latin America.”

On an international level, water supply issues are viewed by many as the next global crisis; while the quantity of available fresh water is relatively fixed, the world population and demand for water is increasing. A World Bank report predicts worldwide expenditures to augment water reserves will exceed $600 billion over the next decade, as demand outstrips available supplies due principally to agricultural development.

Pure H2O wishes to report an error in its news release of June 8, 2007 wherein it erroneously reported Mr. Panesar as its President. Mr. Panesar is in fact the Secretary of Pure H2O. The Company apologizes for this error and any confusion it may have caused.

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