Ericsson to deliver 3G/HSPA network to Personal in Argentina

June 7, 2007, Ericsson (NASDAQ:ERIC) is building an HSPA-enabled 3G network for leading Argentinean operator, Personal. Ericsson will also expand and modernize Personal’s existing network with its Mobile Softswitch solution.

Under the agreement, Ericsson will provide new 3G/HSPA core and radio networks, including the Mobile Softswitch. Ericsson will also be the prime-integrator for the network and will provide business consulting services.

Ericsson’s HSPA technology solution will enable Personal to break through with a new generation of mobile broadband services, delivering true broadband speed. Personal subscribers will also enjoy a richer communication experience.

Ericsson’s Mobile Softswitch solution will help Personal to minimize their operating expenses through evolution towards an all-IP core network.

Marco di Costanzo, Mobile Network Director, of Personal Argentina, says: “Ericsson’s state-of-the-art technology and experience in 3G/WCDMA/HSPA systems will allow us to provide a best-in-class end-to-end customer experience. It will also enable us to make a giant leap forward on the Argentinean mobile broadband market enabling new multimedia services delivery”

Daniel Caruso, Executive Vice President, Ericsson Argentina, says: “We are pleased and honored to be Personal’s partner in transforming and expanding its network, enabling mobile broadband and the multimedia era and we look forward to continue our strong long-term relationship.”

Ericsson’s HSPA solution enables already today download speeds of up to 14.4Mbps and upload speeds of 1.4Mbps. The advanced technology lets operators more than double their system capacity and cuts response times for interactive services. On average, users will be able to download 20 times faster than with a GSM/GPRS connection. Future evolution steps will increase the HSPA download speed to 42Mbps and the upload speed to 12Mbps. Ericsson offers HSPA support on many frequency bands ranging from 850MHz to 2.6GHz.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

About Personal Telecom
PERSONAL is the leading company in innovation in cellular technology. It operates since 1996 and his main shareholder is Telecom Argentina S.A. With more than 9.3 million clients in the country, it offers services of movable telephony through technologies GSM and, since May 2007, it offers mobile services of Third Generation (3G) by means of the standard UMTS/HSDPA. In order to obtain more data, visit www.personal.com.ar.

About Ericsson - HSPA
HSPA (High-Speed Packet Access), the first step in the evolution path of WCDMA, enables operators to introduce attractive new services such as mobile broadband with mobile TV, mobile music, high-speed internet connectivity and fixed wireless services. Ericsson’s HSPA solution offers ADSL-like peak data speeds for the downlink up to 3.6Mbps now, and up to 14.4Mbps by the end of 2006. Ericsson is the primary supplier to more than 50 percent of all commercially launched WCDMA networks and is the primary supplier to the world’s first commercial HSDPA (High-Speed Downlink Packet Access) launch.

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