CDW Corporation and JWT Receive 2007 Ace Award for "We’re There" TV Advertising Campaign
VERNON HILLS, Ill.- CDW Corporation (NASDAQ:CDWC), a leading provider of technology products and services to business, government and education, and long-time creative partner JWT took home top prize in the TV Campaign category for the “We’re There” campaign. The 2007 Ace Awards, presented by the Business Marketing Association of New York City, celebrate creative excellence in business-to-business marketing communications.
“We are thrilled to be recognized by the Business Marketing Association for creative excellence in implementing a campaign that successfully communicates our core messages,” said Mark Gambill, vice president, marketing, CDW. “This campaign creatively demonstrates CDW’s role as a trusted advisor in providing customers with complete technology solutions to complex IT needs.”
Filmed on Oahu, Hawaii, the TV campaign consists of four 30-second executions: “Help,” “Getting Started,” “Expansion” and “Batten Down the Hatches.” The four spots position CDW as a dependable provider of IT products and solutions. “Greg,” a small business owner and “Kevin,” a local chimpanzee, establish, protect and expand their business with the help of one of CDW’s knowledgeable account managers and one of CDW’s teams of technology specialists.
“While the most important indicator of a campaign’s success is how it performs in the marketplace, we’re doubly thrilled when, as in this case, that performance is reinforced by our peers” said Ken Cohen, President of JWT’s Communications, Entertainment & Technology Practice in Atlanta.
With a total media spend of over $50 million, a 19 percent increase from 2006, the new campaign includes broadcast, print and online components. The campaign was designed to showcase CDW’s dedicated account managers and specialist teams, depth of product choices, wide range of product categories, and the company’s ability to provide comprehensive solutions to complex information technology challenges.
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