Independent Research Firm Recognizes SAP as a Leader in Five of the Five Enterprise CRM Evaluations in 2007
WALLDORF, Germany .- Forrester Research, a leading independent research firm, has recognized SAP AG (NYSE: SAP) as a leader in all five enterprise customer relationship management (CRM)-relevant Forrester Wave reports issued in 2007.
In each of these reports, SAP achieved leader status after a rigorous evaluation of the strengths and weaknesses of a wide range of CRM vendors across an extensive list of evaluation criteria. SAP was ranked as a leader in The Forrester Wave reports for 2007 titled: “Enterprise CRM Suites, Q1 2007,” “Enterprise CRM Suites for Financial Services, Q1 2007,” “Partner Relationship Management Tools, Q2 2007,” “Sales Force Automation, Q2 2007,” and “Customer Service Management Software, Q2 2007.”
The latest report, “The Forrester Wave™: Customer Service Management Software, Q2 20071,” names SAP as a leader in customer service management software.
“SAP’s strengths lie in its ability to tie customer service to other back-office processes, including manufacturing, distribution, finance and marketing.” said Chip Gliedman, vice president, Forrester Research and lead author of the report. “SAP CRM is designed to handle high volume global requirements and contains a strong field services module.”
“SAP has maintained a position as a market leader by focusing on serving the needs of our customers through constant innovation and the delivery of solutions that are simple, flexible and comprehensive,” said Bob Stutz, senior vice president and general manager, CRM global strategy and product, SAP AG. “SAP CRM offers best-in-class functionality coupled with industry-specific business process support and a flexible, scalable architecture to offer customers ‘CRM without Compromise’.”
For more information on SAP® Customer Relationship Management (SAP CRM), please visit http://www.sap.com/usa/solutions/business-suite/crm/index.epx.
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