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Tailored CRM Solution Improves Customer Service and Sales Process at Formetco


Greenville, SC - - May 31, 2007 - - Customer Effective, a Microsoft Gold Certified Partner and provider of Microsoft Dynamics CRM, recently implemented CRM to address the growing sales and customer service needs of Formetco. Product line expansions and increased customer demands triggered Formetco’s need to replace their contact management system.

Working with a core team from Formetco, Customer Effective led the implementation by determining CRM objectives and mapping a plan to interface the system with Microsoft Great Plains. Customer Effective assumed project management responsibility for the CRM deployment which involved schedule adherence, resource allocation, progress reviews and budget management. Proposed scenarios and suggestions on how to leverage CRM were presented through user training performed by Customer Effective.

As a result, customer and product issues are all addressed within CRM. With the integration to Great Plains, Formetco has single point access to complete customer data.

“We now have a total sales system where nothing slips through the cracks,” says Jock Gibb, vice president of sales. “Customer Effective tailored the system to our specific needs and met our aggressive implementation goals. All follow-up calls and scheduled activity are fully captured in CRM. Overall, we now have better customer service which is huge for us.”

Customer Effective continues to work with Formetco to fine tune Key Performance Indicators (KPI’s) and dashboard reporting. This information will provide snapshots of sales performance, sales forecasting and assist in future buying decisions of product components based on customer use and demand.

About Customer Effective

Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft CRM, the company has been engaged in well over 100 Microsoft CRM implementation and development projects. For more information, visit

About Formetco

For nearly 40 years Formetco has been the largest full service supplier to the Outdoor Advertising Industry. We provide products made of the highest quality materials, offering an outstanding value for our customers worldwide. We continue our legacy of quality and innovation by constantly improving our product line. For more information, visit

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