DISCOVERY NETWORKS U.S. HISPANIC GROUP announces new programming slate for Discovery en Español
More than 100 hours of original content to premiere in 2007-2008
NEW YORK – Discovery Networks U.S. Hispanic Group, a division of the number-one nonfiction media company Discovery Communications, today announced its new programming slate for Discovery en Español. In addition to global content from Discovery Networks, more than 100 hours of original programming will be created for Spanish-speaking audiences to premiere during the 2007-2008 broadcast season.
“This year, we are deepening our commitment to Hispanic audiences by increasing our investment in Spanish language original productions that showcase fascinating and inspiring stories from Latin America and the United States,” said Luis Silberwasser, senior vice president and general manager, Discovery Networks U.S. Hispanic Group. “Our winning strategy is bearing fruit in strong ratings gains, and we remain focused on bringing together original programming with the best global content from Discovery to deliver the most relevant and highest quality entertainment available to U.S. Hispanic audiences.”
In 2006, Discovery en Español achieved the highest primetime ratings gains of any U.S. Hispanic network, including a 54% increase among total households and a 50% increase among adults 18-49. In the first quarter of 2007, Discovery en Español witnessed a 42 percent gain in households and a 33 percent gain among adults 18-49, marking the network’s fifth consecutive quarter of year-on-year gains.
Exclusive original content that has been created specifically for Spanish-speaking audiences include the following specials and series:
Building on the strong ratings performance and critical acclaim of OBJETIVO: EL NORTE last year, a documentary that examined both sides of the immigration debate, Discovery en Español will premiere VIVIENDO EN LAS SOMBRAS, a thought-provoking new documentary that chronicles the life and challenges of illegal immigrants living in the United States today.
MARAS SIN FRONTERAS is a gut-wrenching look at the methods, members and leaders of the modern Maras gangs. Visit the streets and prisons where the Maras grew stronger and meet the specialized police force that combats this criminal phenomenon at its peak. Witness how it has impacted the lives of countless young men in the region, from El Salvador to Los Angeles.
COLLISION OVER THE AMAZONoffers a detailed investigation into the worst air accident in South American history.
PROYECTO MALVINAS is a hypothetical “what-if” look at what might have happened if Argentina had defeated the United Kingdom in the Falkland Islandswar.
VOCES DE CAMBIO is a timely series featuring personal stories from Hispanic artists about their commitment to giving back to their communities and raising awareness of important issues. Stars to be featured on the series include Carlos Santana, who will discuss his quest to help impoverished children around the world and Edward James Olmos, who is dedicated to helping rehabilitate gang members.
CON GUSTO Y SAZÓN features host Andres Garcia, Jr. on a gastronomic journey of American restaurants that are transforming Latin dishes.
In RELATOS CON SABOR, Chef Marcela Valladolid brings viewers into the kitchens of Hispanic homes across the country to show how traditional family recipes are being revived and preserved.
MÁS QUE UNA FIESTAfeatures visually stunning parties and festivals celebrating our Hispanic heritage.
ESPACIO VITALuncovers the latest breakthroughs in beauty treatments.
In addition to the original programming that will premiere during the broadcast season, each network will air some of the best global content from Discovery that has been customized and transcreated for Spanish-speaking viewers. DISCOVERY ATLAS, which brings viewers into the heart of some of the world’s most breathtaking and fascinating countries, continues this year with an exploration of India, South Africa, and Mexico. DISCOVERY ATLAS: MEXICO REVEALED will feature stunning views of Mexico, from the Mayan ruins of Chichen Itza to the ancestral Mexico City. This is Mexico on a scale never before seen in television history.
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