Second wave of Zurich’s brand campaign
Zurich,– After having successfully launched its innovative international brand campaign in late 2005, Zurich Financial Services Group (Zurich) announced today that the second wave of the campaign has gone live in Europe and the US. The continuation of the campaign is now focusing on the wide range of Zurich’s insurance competencies in the Life, Personal lines, Commercial and Global Corporate insurance business. Furthermore, it expresses Zurich’s ability to deliver insurance solutions for a changing world summarized in the well-known tagline Because change happenz.
Arun Sinha, Zurich’s Group Chief Marketing & Communications Officer, said: “The recent brand tracking research revealed that, following the brand campaign, more consumers in our target markets recognize Zurich as an insurance provider, understand what we do and what makes us different. The brand is a measure of the results the company has achieved in creating One Zurich - capable of thinking and acting collectively.”
The next stage of the advertising campaign is designed to further build awareness and deepen familiarity with Zurich’s services and capabilities. Advertising, which targets Global Corporate audience, will run in leading pan-European and US media. New advertisements for Life, Personal lines and Commercial insurance will appear in key newspapers and magazines in Switzerland, Germany, Austria, Italy, Spain, Portugal and the UK throughout 2007. In the US, a new advertisement is targeting small and medium size businesses.
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The new series of print advertisements and TV commercials can be viewed on Zurich’s website www.zurich.com.
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