JVC Mobile Unveils an Exciting Times Square Billboard That Will Stop Traffic
Cypress, Calif.— JVC’s Times Square billboard, most recognized because of the large three-dimensional JVC globe, is now promoting the Mobile company’s success in the navigation category with the KD-NX5000. The billboard sets the tone for the KD-NX5000 ad campaign, which will soon be seen in nationally recognized magazines, such as SPIN, Playboy and more.
JVC Mobile’s KD-NX5000 redefines navigation with its single-DIN 3.5-inch monitor CD, DVD, HDD, Navi receiver, which features Bluetooth ready, iPod ready, RDS-TMC real-time traffic, a 24 GB Hard Drive music server and extensive map coverage capabilities, featuring 13 million POIs. It has become one of the most sought after products, considering the high market demands currently for in-car navigation systems. The product also won February’s Editor’s Choice Award from established technology reviewer CNET.
Produced by Spectacolor Communications Inc., the billboard is a traffic-stopper graced by eight-foot tall JVC letters. A digital “zipper” announces JVC Mobile’s technological achievements. The globe alone measures 38 feet high by 63 feet wide and glitters with more than 100 fiber optic points. A backlit flex sign brands JVC Mobile products, promotes special product lines and accentuates core-partner marketing relationships. The billboard changes frequently to continuously promote the newest and most exciting JVC electronics products.
“The Times Square Billboard exposes JVC Mobile products to a world-wide audience,” said Chad Vogelsong, General Manager—Marketing. “The message on display is just as powerful and unique as our product is and draws a lot of attention; especially with the beautiful model we chose for the ad.”
JVC Mobile Partner and up and coming rock band Point One from Seattle, Wash. is also proud to be a part of the KD-NX5000 ad campaign.
“Without the support of JVC Mobile, Point One wouldn’t be in Times Square, NYC on a billboard or in a national print ad campaign,” said Point One lead singer Lenny Hotrum. “A great product deserves great music. It’s really cool when a major corporate company supports underground music. We would like to thank them for believing in us.”
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