Arbitron Names George Brady Senior Manager for Cable and Broadcast Television Sales

Arbitron Inc. today announced the appointment of George Brady to the new position of senior manager for Cable and Broadcast Television Sales. Based in Los Angeles, Mr. Brady will be responsible for developing and launching new services for cable and broadcast television, including custom research and away-from-home media use that takes advantage of the audience panels established for Arbitron’s Portable People MeterTM radio ratings service.



Mr. Brady brings to his new position a deep understanding of the industry gained while working in diversified aspects of media planning, buying and selling over the past 18 years. During his career, he has worked in national radio sales for Katz Media, sold television locally for Telemundo in Los Angeles, sold competitive spending data and software applications for local TV stations in the Midwest and agency-focused media software to local and national advertising agencies.



His career at Arbitron has been as diverse. He has served as a client service representative and an account executive handling both radio and television for Arbitron’s advertiser and agency clients, and as manager of the Western Region. After taking time off in 1999 to help his family launch a successful restaurant in Beverly Hills, he returned to Arbitron in 2001 and has served since then as product manager for the multimedia software Arbitron developed for the PPMTM.

“George has a wealth of industry knowledge and a proven track record of success. His detailed understanding of PPM and the media business make him ideally suited for this exciting new venture,” said Carol Edwards, vice president, Arbitron Cable and Broadcast Television Sales division.