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SeaChange To Demonstrate Video-On-Demand Interoperability At The Cable Show ‘07


SeaChange’s Axiom software now supports
Cisco Content Delivery System servers;
companies to leverage open interfaces
to link VOD back-office and servers

ACTON, Mass.,– SeaChange International (NASDAQ: SEAC) today announced it is empowering service providers to deploy Cisco® Content Delivery System (CDS) video servers with SeaChange’s new Axiom Core 4.0, a video-on-demand (VOD) infrastructure software. SeaChange is demonstrating products with a Cisco CDS server at the National Cable & Telecommunications Association’s Cable Show ‘07 on May 7-9 at the Mandalay Bay Convention Center in Las Vegas, Nev.

“In today’s competitive environment, service providers must deploy new personalized video services faster than ever before,” said David Yates, director of marketing for Cisco’s video and content networking business unit. “Cisco and SeaChange are collaborating to deliver open solutions that are designed to drive interoperability between Cisco’s next-generation Content Delivery System and SeaChange’s Axiom software -- thereby speeding service implementation in multi-vendor environments.”

“Since its inception Axiom’s development and evolution has been rooted in industry standards, which enabled it to achieve a leading position in on-demand operations globally,” said Tom Rosenstein, vice president of product marketing and alliances, SeaChange. “Its openness was the key to its rapid uptake. Our support for the Cisco Content Delivery System video servers further illustrates the opportunities and choice that SeaChange brings to service providers.”

In addition to integrating Axiom and the Content Delivery System video servers, Cisco and SeaChange plan open interfaces for video-on-demand’s back-office operations and servers, enabling a wide range of service providers to take advantage of standards-based VOD architectures resulting in new applications and revenue streams.

Introducing SeaChange Axiom Core 4.0
Debuting next week at The Cable Show ‘07, Axiom Core 4.0 is an open software solution for television’s next generation of video-on-demand services. Taking advantage of open application programming interfaces, Axiom Core 4.0 was developed to host the widest range of innovative applications and components, including third-party servers. It automates and optimizes the use of streaming, storage and network resources to ensure service to millions of television subscribers. Since 2000, Axiom software has delivered billions of movies, television programs and other video-on-demand streams in over 100 deployments with dozens of technology and content partners.

Cisco Content Delivery System Video Server
The Cisco CDS is composed of a network of appliances known as Content Delivery Engines (CDEs) which implement content storage, ingest, distribution, personalization and streaming capabilities. Groups of CDEs form a virtual platform for deployment of a variety of Content Delivery Applications (CDAs). In various combinations, CDAs help enable service providers to deploy multiple high-value customer services such as targeted ad-insertion in broadcast video and VoD; program time-shifting; local programming; “long tail” content; and public, educational and government channels.

To learn more about the interoperability testing and to see a demonstration visit SeaChange’s booth (No. 4664) at The Cable Show ‘07 (Mandalay Bay Convention Ctr., Las Vegas, May 7-9). To learn more about the National Cable & Telecommunications Association’s 56th Annual Convention and International Exposition, visit


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