DISCOVERY NETWORKS launches three new channels in Malaysia
Discovery Science, Discovery Home & Health and Discovery Real Time Available in Important Market
Kuala Lumpur - Discovery Networks Asia, a division of the number-one nonfiction media company Discovery Communications, today announced that it is launching three new channels in Malaysia on the Astro platform on 1 May 2007: Discovery Science, Discovery Home & Health and Discovery Real Time. The new channels join Discovery Channel, Animal Planet and Discovery Travel & Living, which reach over two million households in Malaysia.
Reaching 70 million households worldwide, Discovery Science provides a stimulating look at the impact of science and technology on our everyday lives through a range of programming focused on cutting-edge scientific research and discoveries, exploration, astronomy and space. Discovery Home & Health and Discovery Real Time are part of Discovery Lifestyle Networks, an international portfolio of lifestyle channels that also includes Discovery Travel & Living, which launched in Malaysia in 2005. Discovery Home & Health offers female-focused content on relationships, babies, beauty and wellbeing, while Discovery Real Time features practical programming on popular leisure pursuits, from cars, boats and motorcycles to home improvement, gadgets and fishing. Discovery Lifestyle Networks is the most widely distributed portfolio of lifestyle channels in the world, reaching 196 million cumulative viewers in more than 90 countries and territories worldwide with content customized in 15 languages.
“The launch of Discovery Science, Discovery Home & Health and Discovery Real Time demonstrates our commitment to investing in expanded viewing options and strengthening our presence in the Malaysian market,” said Tom Keaveny, executive vice president and managing director, Discovery Networks Asia. “Astro is a key partner for Discovery and we are building a strong portfolio of channels in what is now one of Asia’s most important pay-TV markets.”
Discovery Science, Discovery Home & Health and Discovery Real Time will be offered initially in English on the Astro platform. Discovery Science will be available on Astro Channel 53, Discovery Home & Health on Astro Channel 77 and Discovery Real Time on Astro Channel 78.
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