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Nixon Prepares for Prime Time With Microsoft Dynamics NAV


Nixon Inc., a fast-growing maker of premium accessories based in the fashion and action-sports industry, has chosen Microsoft Dynamics™ NAV to manage the rapid growth, diverse product lines and other distinct challenges of its nontraditional wholesale distribution.

The Encinitas, Calif., company replaced its old enterprise resource planning (ERP) software with Microsoft Corp.’s premier ERP software when it could no longer handle the manufacturing and distribution challenges that came with the company’s 40 percent annual growth in revenues. Nixon selected Microsoft Dynamics NAV to help the company stay on top in an industry where fashions quickly emerge — and just as quickly disappear if companies can’t nurture nascent trends among style-conscious surfers, skateboarders and snowboarders.

“Success in the action-sports industry can come at you fast,” said Tim McGuire, IT/IS manager of Nixon. “With Microsoft Dynamics NAV, we’ve got the tools we need to learn from our successes and drive our business in the direction we chase.”

OfficeOps LLC, a Microsoft Certified Partner, developed Microsoft Dynamics NAV add-ons that will address Nixon’s production, inventory and distribution needs. “Microsoft Dynamics NAV is a perfect fit for rapidly growing action-sports companies; the wealth of features, the ease of configuration and the speed of implementation allow us to provide our customers benefits very quickly,” said Jack Gentle, president of OfficeOps.

Microsoft Dynamics NAV will offer Nixon the following advantages:

• Supply chain with no pain. The management tools in Microsoft Dynamics NAV help Nixon track inventory items at its growing number of manufacturing plants and warehouses around the world in one database, providing a real-time overview of all products and supplies. The automated data capture system also reduces errors that typically occur with manual data entry, and allows companies to track a product or part in real time as it moves through the warehouse.

• The ultimate matrix. To meet the divergent tastes of its alternative-minded customers, Nixon must maintain a broad range of colors, sizes and styles for each line of its products — more than can be easily managed with a traditional spreadsheet. Each item can have its own stock keeping unit, meaning identical items with the same item number can be stored at different locations and managed separately from each location. Combining Microsoft Dynamics NAV with Pebblestone Inc. Fashion software, Nixon can create detailed matrices to easily track multiple variants for each of its products.

• IT-free IT management. Like other fast-growing operations, Nixon hasn’t yet built out all of the traditional corporate departments, including IT. Many of the Microsoft Dynamics NAV tools offer the familiar look of other Microsoft® Office products and are straightforward enough for non-IT staff to use. Salespeople can quickly review inventory, managers can run detailed reports and executives can access financial information when they need it — all without calling the IT person for help.

“Every business wants to experience fast growth, but doesn’t want to be hamstrung by the challenges that come with it,” said Michael Park, corporate vice president of the U.S. Small and Midmarket Solutions & Partners Group at Microsoft. “Microsoft Dynamics NAV lets growing companies focus on continuing to grow their business, with tools that don’t require a degree in systems management to operate.”

About Nixon

Founded in 1997 in Encinitas, CA Nixon is the premium accessories company for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of custom built, team designed watches with focused distribution in specialty surf, skate, snow and fashion stores. Expanding into accessories and limited softgoods in 2000, Nixon has continued its growth into over 25 countries while maintaining its leadership position as the action sports premium accessories brand. Nixon has set the standard for accessories both in and out of the action sports world and continues the push into broader markets with a unique style and flavor of product and branding. For more on Nixon, visit

About Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


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