Kabillion Launches New Original Series "Curl It With Cobi," A New Kid-Oriented Program Featuring American Soccer Superstar Cobi Jones
Kabillion, the new multi-platform kids’ program service, has launched “Curl It With Cobi,” a new kid-oriented soccer and physical fitness program starring Major League Soccer superstar midfielder Cobi Jones. The show is now available on both the Kabillion video-on-demand (VOD) channel on Comcast Cable systems nationwide, and the online broadband.
“Curl It With Cobi,” sponsored by Nui Water, features the former Olympic and World Cup soccer star and current member of the LA Galaxy working with kids to improve their soccer skills and learn about the importance of physical fitness. Five initial episodes are now available for download, with an additional 13 episodes coming soon.
“Nui Water wanted an innovative way to advertise and we gave them the opportunity to become the exclusive sponsor of the program. They fell in love with Cobi and his show and immediately saw the potential,” explains Bill Schultz, CEO of Kabillion. “This is Kabillion’s DNA, bringing this wonderful program to our audience and giving Nui Water the opportunity to associate with a solid entertainment brand/platform. This interactive, multi-platform strategy is the future of kids’ marketing.”
As part of the interactive off-air strategy for the program, Kabillion.com offers streaming episodes, as well as video games and a user-submitted video contest, where viewers can submit their own soccer home videos in the program’s “Superstar Soccer Giveaway.” Winners will receive a soccer ball, autographed by Cobi Jones. Additional details can be found on Kabillion.com.
“I think it’s great that Kabillion is making a show like this available to kids nationwide,” said Jones. “I love the game and I want to share that enthusiasm with kids of all ages who are now part of the growing number of soccer players and fans in the U.S. I’m also looking forward to seeing the young talent on display in the soccer videos that will be part of our ’Superstar Soccer Giveaway.’”
“Cobi Jones is one of the biggest names ever in U.S. soccer, as the all-time leader in appearances for the U.S. National Team,” said Schultz. “He is a perfect ambassador for the sport and his passion totally comes through on camera. He has a natural way as we watch him pass along his knowledge and love of the game to the young kids in the show learning about soccer.”
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