Zodiac Spirits, Inc. has announced that it has filed a suite against Moet Hennessey in US District Court for the Eastern District of Michigan claiming false and misleading advertising of their Chopin Vodka brand. Chopin’s current advertising and related marketing materials prominantly feature Chopin as “The World’s Only Luxury Potato Vodka”. Zodiac Spirits, Inc. owns the Zodiac Vodka brand which has been marketed as a “Luxury Potato Vodka” since 1999.
In connection with the filing, Zodiac Spirits released the following statement:
"Moet-Hennessey is a major force in the distilled spriits marketing industry. They have aggressively marketed their Chopin Vodka brand, and in so doing are falsely making the clain that Chopin is ’The World’s Only Luxury Potato Vodka’ when they know this not to be true. Zodiac, for one, is a uniquely positioned, small batch potato vodka, produced in Idaho, USA. Produced and packaged to the highest quality standards, Zodiac directly competes with Chopin both at retail and in licensed establishments in an number of markets.
After Chopin’s refusal to honor Zodiac’s requrst that it cease making this false claim, we feel that our only alternative now is to turn to the courts to prevent Chopin from futher benefiting and causing additional confusion through these misleading advertising and marekting tacthics"
Please refer to www.zodiacspirits.com for additional information on Zodiac Vodka.
- Contact Information
- Keith Nix
- Public Relations Agency
- The Nix Company
- Contact via E-mail
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