eHarmony Selects StrongMail Systems Inc., As Its New Email Delivery Platform For Marketing, Transactional Email
StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that eHarmony, the Internet’s #1 trusted relationship service, has selected StrongMail as its new email delivery platform for marketing and transactional email.
By centralizing its email delivery on StrongMail’s email delivery platform, eHarmony will be able to bring together several disparate customer applications for improved management and efficiency. In addition, StrongMail’s robust integration capabilities and flexible platform will provide support for eHarmony’s future business initiatives by enabling it to quickly introduce new customer applications.
More than 14 million registered users from all 50 states and more than 200 countries take advantage of eHarmony’s patented Compatibility Matching System, which serves up matches based on an extensive questionnaire process. eHarmony’s success in bringing people together is driving 10,000 – 15,000 new online registrations every day. On an average day, more than 90 eHarmony members marry as a result of being matched on the site (Harris Interactive, 2005).
“Getting email to members is essential to our business, and StrongMail will enable us to ensure the reliability and effectiveness of that critical communication channel,” said Greg Steiner, president and COO of eHarmony. “By entrusting our marketing and transactional email delivery to StrongMail, we are making a sound investment in a core pillar of our business.”
StrongMail will also provide eHarmony with unprecedented real-time visibility, tracking and management capabilities to maximize the delivery and effectiveness of its outbound email. Using StrongMail’s Live Updates, eHarmony will be able to optimize its email delivery to major ISPs and corporate domains, while StrongMail’s Smart Bounce Management will enable eHarmony to identify and address any email delivery issues.
“StrongMail offers the perfect solution for companies like eHarmony who are looking to streamline communications while tapping into valuable customer data to increase the returns generated by their customer interactions,” said Sam Cece, president and CEO of StrongMail Systems. “By uniting their various customer applications on the StrongMail Platform, eHarmony will have the flexibility and control to optimize its current and future business operations.”
StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular visibility into delivery rates with clear, actionable steps to correct erroneous ISP blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to its software installations, including the latest throttling limits, bounce codes and other ISP rules to keep its customers performing at maximum efficiency.
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