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BroadReach Partners Inc., Adds New Targeting And Messaging Service To Help Clients Better Define Their Target Prospects, Create More Persuasive Sales Propositions


BroadReach Partners Inc., the leading firm in professional business development, announced today that it has added a new targeting and messaging service to help its clients better define their target prospects and create more persuasive sales propositions.

The new service will help clients achieve a faster return on their BroadReach business development investment by ensuring that the best potential buyers are reached with a compelling and differentiated message.

“As we have worked with dozens of clients over the last 14 years,” Managing Director Phil Arturi explained, “we have found that some firms can’t reap the rewards from their partnership with us as rapidly as others because they lack clarity or consensus around their target prospects and their most persuasive positioning. For such clients, our targeting and messaging service will provide extraordinary value.”

“This service will help our clients achieve their revenue goals more quickly by shrinking the time it takes to gain traction with likely buyers. In addition, better up-front targeting and messaging not only eliminates costly cycles of trial-and-error message development but also reduces the potential for alienating key prospects with soft or undifferentiated value propositions.”

Designed to work in parallel with the BroadReach business development design process, the new service adds internal and external market research, a consensus-building workshop, the development of a detailed messaging brief, and message delivery training.

The new service will be provided by two veterans of high technology marketing and sales, Nikki Fisher and Jackie Quint. Over a 20+ year career, Ms. Fisher served as a VP of Marketing for Sapient, Sprint and MCI before becoming a full-time consultant in sales and marketing in 2000. Ms. Quint, formerly VP of Sales for Keane, Inc. has held a variety of sales roles and has also provided consulting services to more than a dozen global firms to help them grow revenue and enhance sales performance.


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