Amazon.com Offers Customers Guaranteed Release-Date Delivery of "Harry Potter and the Deathly Hallows"


WEBWIRE – Tuesday, April 17, 2007

Just as it has done for previous Harry Potter books, Amazon.com (Nasdaq:AMZN) today confirmed that it has teamed with UPS and the U.S. Postal Service to deliver “Harry Potter and the Deathly Hallows” to the doorsteps of excited fans across the country on Saturday, July 21, for the same price as Amazon.com’s standard shipping. This is the very first day this seventh and final book in J.K. Rowling’s epic Harry Potter series is available to the public. For Amazon Prime members, release-date delivery will be free of charge.
For customers who select standard or Prime shipping, Amazon.com will guarantee delivery of “Harry Potter and the Deathly Hallows” on Saturday, July 21, to all addresses within the lower 48 states, or the cost of the book will be refunded.

“We are excited to once again delight Amazon.com customers by offering guaranteed Saturday delivery for ’Harry Potter and the Deathly Hallows’ so the book can arrive at their doors the first day it’s available,” said Greg Greeley, vice president of books at Amazon.com. “Our agreement with UPS and the U.S. Postal Service means that hundreds of thousands of Harry Potter fans across the country can start reading this final Harry Potter book the day it’s released without having to stand in long lines or stay up all night to do it.”

Offered at $18.89, a 46 percent discount, “Harry Potter and the Deathly Hallows” became Amazon.com’s No. 1 bestselling book the same day it became available for pre-order on February 1, 2007. First-day pre-orders for “Harry Potter and the Deathly Hallows” were 547 percent higher than first-day pre-orders for “Harry Potter and the Half-Blood Prince,” the sixth book in the series. In fact, the seventh and final book in the epic series has been so popular with Amazon.com customers that the online retailer sold more copies of it on the first day than the company did of book six in the first two weeks of its pre-order period.

“UPS is working its own magic to ensure Harry Potter fans and Amazon.com customers have ’Harry Potter and the Deathly Hallows’ in their hands the first day it’s available,” said Kurt Kuehn, senior vice president of worldwide sales and marketing at UPS. “Our secret potion is the hard work and dedication UPSers have always provided Amazon.com throughout our longstanding relationship.”

“Our employees are proud to be a part of such a special delivery to hundreds of thousands of Harry Potter fans and Amazon.com customers,” said Tony Pajunas, vice president, network operations, for the Postal Service. “At the Postal Service, we deliver magic daily.”

To place an order for “Harry Potter and the Deathly Hallows,” and to explore Amazon.com’s entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.

About Amazon.com

Amazon.com, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.



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