Saturn Sets The Pace At The Boston Marathon®
Highlighting Saturn’s commitment to health and fitness
Boston – For the second consecutive year, the Saturn roadster will take its position at the starting line to lead 23,500 competitors on their 26.2-mile run through the historic Boston Marathon course.
As the Official Vehicle of the 111 th Boston Marathon, Saturn will support the race with pace and support vehicles that will handle everything from transporting race officials and staff to leading the marathon runners across the finish line.
Saturn will display along the course the Aura mid-size sedan, recently named North American Car of the Year, as well as the Sky, Vue, Outlook, and the lowest-priced hybrid SUV on the market, the Vue Green Line hybrid.
“Saturn is excited to be a sponsor and Official Vehicle of the 111th Boston Marathon,” said Tony Parrottino, national sales promotions manager. “Saturn is in the midst of an exciting revitalization as we expand our product line-up. These new products, demonstrate the new product style of Saturn -- with dynamic designs, refined interiors and fun-to-drive performance. Taking our place at the starting line helps generate awareness for our new vehicles and supports Saturn’s commitment to health and fitness.”
Saturn supports marathons and running events throughout the United States , including approximately 100 local 5K, 10K and half marathons as a part of Saturn’s “Driven to Run” program. Saturn also joined Rodale Publishing to provide a Web-based forum for athletes of all levels. It allows them to communicate with each other on the latest health and fitness topics at findyourdetour.com.
“We are proud to have a partnership with a company as respected as General Motors,” said Guy Morse, executive director of the B.A.A. “The Boston Marathon’s history as the world’s oldest annual marathon - ranking as one of the world’s most prestigious road racing events is a perfect fit with GM’s history as a leader in the automotive industry.”
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