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TomTom’s VP of Design on the future of in-vehicle experiences


WEBWIRE –

“The automotive industry is going through a digital transformation... Software is becoming central to deliver the user experience,” TomTom’s VP of Design, Gianluca Brugnoli, says.

As we build the future of driving, software becomes more and more important. The experience of driving a vehicle is no longer about cylinders, engine configurations and gearboxes. It’s about what’s coded into its software.

The automotive world is changing, drivers expect their in-vehicle experience to feel fresh, connect with their digital lives outside the car and always be up-to-date.

Watch the video to see Gianluca Brugnoli, TomTom VP of Design, explore how the software defined vehicle era is changing the way we drive and interact with our vehicles.

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