New Wine Company caters to “The Harley Lifestyle“ with a full-throttle red: V-TWIN ZIN.
SANTA ROSA – April, 2007
We all know that Sauvignon Blanc goes with fish and that Chianti is an excellent choice with lasagna. What sort of wine do you drink after you park your Harley-Davidson® and unzip your leathers? Try V-Twin Zin®, from the V-Twin Vineyards, based in the Sonoma County Wine Country.
“The motorcycle lifestyle is all about freedom, about enjoying life and enjoying your friends,” says Scott Del Fava, Brand Manager for V-Twin Vineyards. “Our first release, a 2004 estate vineyard Zinfandel, is really turning heads with the motorcycling community. The front label is emblazoned with skulls and a flaming v-twin engine - and the wine inside is damn good"
In the last 20 years, the “outlaw biker” image associated with Harleys has been replaced by a new demographic. Most bikers are now in their 40s and 50s, with steady careers and families. What they share is a love of the finer things in life, and an interest in good food, good times … and of course, good wine.
V-Twin Vineyards is more than a collection of great wines with cool labels. The company is fostering an online community, the “Easy Rider Wine Club,” that allows members to post photos of their bikes, share news and information.
Are bikers going soft, drinking wine, surfing the Internet, and noshing on hors d’oeuvres? “No way,” laughs Del Fava. “Everyone who rides a Harley is a little bit of a hard-ass, but that doesn’t mean we drink cheap wine!”
The V-Twin Vineyards team has decades of experience in the wine industry, and the grapes for V-Twin Zin have been carefully selected from an estate vineyard in the legendary Dry Creek Valley in Sonoma County.
V-Twin Zin is currently available exclusively via the company website, www.vtwinwines.com. Having a “virtual winery” allows the V-Twin Vineyards team to focus on quality and marketing while building the brand. Planned Releases include: River Run Chardonnay, Poker Run Cabernet, Redwood Run Zinfandel, Toy Run Rose. These ain’t no sissy wines! Look for a tasting room in the not-too-distant future, with good wine, a little attitude, and plenty of Harley parking out front.
For more information about V-Twin Zin visit their website at www.vtwinwines.com.
- Contact Information
- Scott Del Fava
- Brand Manager
- V-Twin Vineyards
- Contact via E-mail
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