GAP Teams Up With Council Of Fashion Designers Of America And Vogue To Introduce Limited Edition Designs From Emerging American Designers
Gap will introduce a new limited edition collection for women, designed exclusively for Gap by Doo.Ri, Rodarte and Thakoon – three of the most celebrated, emerging American design labels in the industry today. The collection, named Gap Design Editions, is part of Gap’s recently announced partnership with the CFDA/Vogue Fashion Fund (CVFF), an initiative established to support and encourage new American design talent.
“Gap has a rich history of celebrating creativity and offering consumers iconic American styles. We’re proud to collaborate with world class design talent like Doo.Ri, Rodarte and Thakoon to create a special collection that reflects each designer’s unique vision and Gap’s classic aesthetic,” said Marka Hansen, president of Gap North America.
“Vogue has a long tradition of supporting young talent – in particular our local talent, to secure a brilliant future for American fashion. And Gap’s Design Editions project is in the same spirit: it will give a boost to the three CFDA/Vogue Fashion Fund winners, and bring their wonderful designs to a much bigger audience,” said Anna Wintour, Editor in Chief, Vogue.
In March, Gap announced a partnership with the CFDA/Vogue Fashion Fund to introduce up-and-coming young designers to a broader audience by partnering with winners from the annual Fashion Fund competition to design special, limited edition collections for Gap. Each designer created three unique interpretations of the classic white shirt – an iconic item that has been part of Gap’s heritage for more than thirty-five years. The collection will be available exclusively in flagship and top Gap adult stores in the U.S., Canada, U.K. and Japan and online in the U.S. at gap.com. Items will range in price from $68 to $88.
“The CFDA is grateful to Gap for its support of the CVFF. This initiative not only nurtures the success of these designers – it nurtures their creativity as well, which is one of our most valued goals,” said CFDA Executive Director Steven Kolb.
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