MaggieMoo’s Widens the OREO Controversy

COLUMBIA, MD - For years, people have affably argued over their favorite way to eat an Oreo cookie, whether twisting, licking or dunking it in milk. Now, a new argument seems to have emerged -- whether to enjoy new Maggie-O’s “as is” or to roll the thick Udderly Cream ice-cream center in mix-ins such as M&Ms, sprinkles or chocolate chips.

MaggieMoo’s International has come up with Maggie-O’s, a modern ice cream sandwich pairing MaggieMoo’s super-premium Udderly Cream ice cream with the number one selling cookie in America.

“Maggie-O’s are a cool twist on a classic snack,” said Debbie Benedek, Senior Vice President of Brand Marketing for MaggieMoo’s International. “We believe nothing complements chocolate Oreo wafers better than our fresh creamy ice cream. It’s a perfect match!”

Ice cream sandwiches are not a new concept, yet MaggieMoo’s continues to be an innovator among super-premium ice cream retailers by taking the ice cream sandwich to the next level.

Available at Treateries nationwide, Maggie-O’s can be enjoyed “as is,” or “rolled” in a variety of mix-ins. Customers are encouraged to use their imaginations to create their perfect variation. Maggie-O’s are sold in single servings or convenient Maggie-O’s Snack Packs of six. Customers also can special order Maggie-O’s with their favorite ice cream flavor for parties and special events.

“Maggie-O’s are the best of two worlds -- delicious premium ice cream paired with a crunchy and chocolaty cookie everyone loves,” said Benedek.

MaggieMoo’s currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made premium ice creams, mix-ins, smoothies, sorbets, ice cream cupcakes and custom ice cream cakes.